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Author

Amira Mohamed Ahmed Omar

Observed names: Amira M. Omar, Amira Omar, amira omar
Observed institution: Egyptian Chinese University
ORCID: 0000-0002-5333-9193
Observed ORCID: 0000-0002-5333-9193
OpenAlex ID: A5038042983
The Impact of Digital Marketing on Consumer Buying Decision Process in the Egyptian Market
2020 · Amira M. Omar, Nermine Atteya · International Journal of Business and Management · 98
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The Impact of Big Data Analytics Capabilities on Competitive Advantage Applied on “Etisalat Egypt”
2020 · Amira Omar · المجلة العربیة للإدارة · 7
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The Effect of Human Capital Development on Strategic Renewal in the Egyptian Hospitality Industry: The Moderating Role of Dynamic Capabilities
2021 · Amira M. Omar · International Business Research · 5
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Brand Experience: How Does It Affect Brand Personality and Brand Loyalty in the Egyptian Telecommunications Industry?
2020 · Amira M. Omar · International Journal of Marketing Studies · 4
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The Effect of Quality Management Practices on Strategic Agility of the Egyptian Banking Sector
2021 · Amira M. Omar · African Journal of Business and Economic Research · 3
The Effect of Social Media Marketing Activities on Customer-brand Relationship in the Egyptian Cosmetic Sector
2021 · Amira Mohamed Ahmed Omar · المجلة العلمية للدراسات التجارية والبيئية · 2
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The Impact of Organizational Resilience on Job Stress: the Moderating Role of Experience During Covid- 19 Pandemic in Egypt
2021 · Amira Mohamed Ahmed Omar · المجلة العلمية للدراسات التجارية والبيئية · 2
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E-business value chain and technological advancements: Driving competitive advantage in the egyptian banking sector
2026 · Amira M. Omar · Social Sciences & Humanities Open · 1
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Enhancing Strategic Performance in Banks through Strategic Leadership and Innovation Strategy: The Mediating Role of Strategic Agility
2026 · amira omar · SSRN Electronic Journal
Exploring the Impact of Board Gender Diversity on Financial Performance in the Egyptian Banking Sector: A Longitudinal and Intersectional Analysis
2025 · Nader Alber, amira omar · International Business Research
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Exploring the Relationship between Digital Transformation and Effective Strategic Decision-making in the Egyptian Banking Sector
2024 · Amira M. Omar · المجلة العلمية للدراسات التجارية والبيئية
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Works count: 11
Citation count: 122
H-index: 4
I10-index: 1
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