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Somak Banerjee

ORCID: 0000-0002-3356-2451
Observed ORCID: 0000-0002-3356-2451
OpenAlex ID: A5038089764
Reframing the Discount as a Comparison against the Sale Price: Does it Make the Discount More Attractive?
2018 · Abhijit Guha, Abhijit Biswas, et al. · Journal of Marketing Research · 97
Overcoming the challenge of low familiarity: Can a weakly familiar brand signal quality with exceptionally strong warranty?
2021 · Sujay Dutta, Somak Banerjee, et al. · Journal of Business Research · 21
The impact of consumer expectations and familiarity on deceptive pricing in advertising: a view from drip pricing practice
2023 · Somak Banerjee, Sujay Dutta, et al. · International Journal of Advertising · 10
Making a good thing even better? The impact of claim congruency on competing product goals and consumer evaluations
2019 · Andrea Heintz Tangari, Somak Banerjee, et al. · Journal of Business Research · 8
Debunking fake ad claims: the moderating role of gender
2023 · Somak Banerjee, Joseph F. Rocereto, et al. · International Journal of Advertising · 5
The effect of evidence in nonprofit donation requests: how does mindset play a role?
2022 · Ahmet Koksal, Aaron Johnson, et al. · Journal of Marketing Communications · 4
Unfamiliar Brands and Exaggerated Warranty: Is It a Recipe for Success? – Structured Abstract
2017 · Aaron Johnson, Somak Banerjee, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science · 2
The Effect Of Drip Pricing On Consumers Fairness Perceptions
2018 · Somak Banerjee · Human Biology
Works count: 8
Citation count: 147
H-index: 5
I10-index: 3
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