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Dongho Yoo

Observed names: Dong Ho Yoo, Dong-Ho Yoo
ORCID: 0000-0002-3323-2612
Observed ORCID: 0000-0002-3323-2612
OpenAlex ID: A5038279746
The Effects of Corporate Social Responsibility (CSR) Fit and CSR Consistency on Company Evaluation: The Role of CSR Support
2018 · Dongho Yoo, Jieun Lee · Sustainability · 109
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Self-construal on brand fan pages: the mediating effect of para-social interaction and consumer engagement on brand loyalty
2021 · Eun-Ho Kim, Dongho Yoo, et al. · Journal of Brand Management · 50
The Dual Processing of Donation Size in Cause-Related Marketing (CRM): The Moderating Roles of Construal Level and Emoticons
2018 · Dongho Yoo, Jung-Ae Kim, et al. · Sustainability · 21
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The Impacts of Self-Construal and Perceived Risk on Technology Readiness
2021 · Jaeun Choi, Dongho Yoo · Journal of theoretical and applied electronic commerce research · 18
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The Dual Effect of Participation Level on Consumer Participation in Participatory CSR: The Role of CSR Fit and Social Support
2023 · Dongho Yoo · Behavioral Sciences · 9
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Consumer perceptions of price increase by CSR: Focusing on construal level and consumer attribution
2023 · Taehee Park, Dongho Yoo · Journal of Behavioral and Experimental Economics · 8
The Influence of Fit and Consistency of CSR Activities on Consumers' Corporate Evaluation : Focusing on the Role of CSR Support
2012 · Jieun Lee, Dongho Yoo, et al. · Gwanggohak yeon-gu/Gwang'gohag yeon'gu · 4
Culture and Self-Congruity in Online Product Ratings: Exploring a Dual Perspective on Emotional Differences in the Pleasure and Pain of Consumption
2024 · Minuk Ju, Dongho Yoo · Journal of theoretical and applied electronic commerce research · 3
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The Effects of the Social Norms Marketing on the Consumers’ Purchase Intention in the Online Shopping Context
2015 · Dongho Yoo, Jieun Lee · Journal of Channel and Retailing · 3
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Emoticon Effects in Facebook Brand Fan Pages: The Roles of Product Type, Brand Status, and the Perceived Value of Brand Fan Pages
2025 · Sun-Jae Doh, Eun-Ho Kim, et al. · Journal of theoretical and applied electronic commerce research · 2
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Donation Levels in Cause-Related Marketing (CRM): The Impact of Donation levels, Consumer Support and Self-Expressive Cues on Perceived Benefits and Perceived Monetary Sacrifice
2022 · Tae Hee Park, Dongho Yoo · ASIA MARKETING JOURNAL · 2
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The Effects of Consumers’ Gender and Perceived Risk on Their Mobile App Use Intention in Tourism Industry : The Mediating Role of Technology Readiness
2020 · 한국문화관광연구원 부연구위원, Jaeun Choi, et al. · Korean Corporation Management Review · 2
The Effect of Corporate Attitude on Consumers’ Trust in Corporate Rumor - Focusing on Types of Rumor, Message Strength, and Refutation Strategy -
2015 · Jieun Lee, Hak Jin Jeon, et al. · 마케팅연구 · 2
The Effects of the Social Norms Marketing on the Consumers’ Purchase Intention in the Online Shopping Context : Focusing on the Social Support Level, Group Similarity, Self-Construal
2015 · Dongho Yoo, Jieun Lee · Journal of Channel and Retailing · 2
Building Brand Loyalty on Facebook Brand Fan Pages : Mediating Role of Parasocial Interaction and Moderating Efffect of Self-construal
2019 · Eun-Ho Kim, Dongho Yoo, et al. · Journal of Media Economics & Culture · 1
The Effect of Art Infusion on Consumers' Price Perception
2017 · 중앙대학교 경영학부 강사, Dongho Yoo, et al. · Gwanggohak yeon-gu/Gwang'gohag yeon'gu · 1
When Social Cues Ease the Pain of Paying: The Role of Self-Construal in Online Shopping
2026 · Taehee Park, Dongho Yoo · Journal of theoretical and applied electronic commerce research
When Do Emojis Work on Social Media Brand Pages? Brand Role as a Boundary
2026 · Ji-Hun Lee, Dongho Yoo, et al. · Journal of theoretical and applied electronic commerce research
The Impact of SNS Influencers’ Brand Posts on Users’ Purchase Intentions: Focusing on Differences in Envy Based on Ideal Self-Congruity and Number of Influencer Followers
2024 · Dong-Ho Yoo · Journal of the Korea Entertainment Industry Association
Participatory CSR and Consumer Perception : Focusing on the Roles of Participation Level, CSR Fit, and Self-Construal
2024 · Dongho Yoo · 한국광고홍보학보
Art Infusion and Consumer Perception: Focusing on Regulatory Focus and Evaluation Mode
2023 · Dong-Ho Yoo · Journal of the Korea Entertainment Industry Association
Consumer Perception of Retailers’ PB Products: Focusing on Regulatory Focus and Social Norms
2023 · Dongho Yoo · Journal of Distribution and Logistics
CSR Fit and Self-Construal : Focusing on the Role of Perspective Taking on Perceived Fit
2023 · Taehee Park, Sun-Jae Doh, et al. · 한국광고홍보학보
The Effect of Price Increase by Corporate Social Responsibility(CSR) on Consumer Perception: Focusing on Perceived Benefits and Costs according to Self-Regulatory Focus and CSR Fit
2022 · Sun-Jae Doh, Dongho Yoo · Journal of Distribution and Logistics
Consumer Perceptions of Retailers’ Private Brands: The Roles of Self-Construal and Brand Trust
2022 · Dong Ho Yoo, Yeong Jae Cha, et al. · Journal of Distribution and Logistics
Works count: 33
Citation count: 237
H-index: 6
I10-index: 4
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