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Kim Mee Chong

Observed names: Chong Kim Mee, K. M. Chong
ORCID: 0000-0002-4373-021X
Observed ORCID: 0000-0002-4373-021X
OpenAlex ID: A5038353508
Entrepreneurial intention among university students in the digital economy: the mediating role of alertness and the moderating effect of motivation
2025 · Jing Zhao, Lin Zhao, et al. · Humanities and Social Sciences Communications · 21
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Trust to repurchase: investigating consumer behaviour with SOR theory and dual-stage SEM-ANN analysis
2025 · Lijun Li, Long He, et al. · Asia Pacific Journal of Marketing and Logistics · 11
From CSR to Sustainable Performance: The Pathways of Green Supply Chain Management, Circular Economy Capability, and AI Adoption in China
2025 · Jianhao Zhao, Ka Yin Chau, et al. · Corporate Social Responsibility and Environmental Management · 8
Examining the Phenomenon of Juveniles Digital Addiction in Rural China
2023 · Xinxiang Gao, Thillai Raja, et al. · Environment-Behaviour Proceedings Journal · 8
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Sustainability of Smart Cities in Malaysia and the Philippines using ESG Model
2022 · Kim Mee Chong, Geetha Subramaniam, et al. · Environment-Behaviour Proceedings Journal · 8
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Public network attention to hiking in China and its influencing factors
2024 · Qing Zhang, Huazhen Sun, et al. · PLoS ONE · 6
Examining the Well-being of Citizens' Satisfaction: Comparing smart cities in Malaysia and China
2023 · Kim Mee Chong, Geetha Subramaniam, et al. · Environment-Behaviour Proceedings Journal · 6
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Understanding the Ecotourism Behavioural Intention by Expanding the Theory of Planned Behaviour
2023 · Jia Gao, Kim Mee Chong, et al. · Environment-Behaviour Proceedings Journal · 5
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Willingness to use Public Transport in Kuala Lumpur & Manila
2022 · Chong Kim Mee, Geetha Subramaniam, et al. · Environment-Behaviour Proceedings Journal · 5
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An Artificial Intelligence Prediction Approach for Behavioral Intentions of Health Tourism: a Protection Motivation Theory-based Perspective
2024 · Haijian Dai, See-Nie Lee, et al. · Applied Mathematics and Nonlinear Sciences · 4
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Investigating Behavioural Intention Toward Adopting Artificial Intelligence Service Robots Technology in Hospitality in China
2023 · Pengcheng Ding, Kim Mee Chong, et al. · Environment-Behaviour Proceedings Journal · 4
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Log Out or Stay Connected? Unveiling the Intention for Continuous Use in the Metaverse
2023 · K. M. Chong, Tat-Huei Cham, et al. · Studies in computational intelligence · 4
Benchmarking Malaysian Government-Linked Companies’ Corporate Governance and Sustainable Development Goals Performance with Public Companies of Developed Countries
2022 · Kok Loang Ooi, Zamri Ahmad, et al. · IPN Journal of Research and Practice in Public Sector Accounting and Management · 4
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Identifying The Determinants for Developing of Smart City Initiatives in Delivering Convenience and Safety to Local Community
2021 · Tan Tze Horng, Mohd Ibrani Shahrimin Bin Adam Assim, et al. · International Journal of Academic Research in Business and Social Sciences · 4
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A deep reinforcement learning approach to energy-efficient scheduling with afterheat recovery
2025 · Conghui Wang, Ge Yang, et al. · Energy Systems · 3
Social Impact of Sustainable Development Goals and Corporate Governance on Malaysian Government-Linked Companies – The Malaysian Perspective
2023 · Geetha Subramaniam, Leong Mow Gooi, et al. · IPN Journal of Research and Practice in Public Sector Accounting and Management · 3
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Knowledge, innovation, and governance in the circular economy: Pathways to carbon reduction in the EU
2026 · Jianhao Zhao, Abdurrahman Adamu Pantamee, et al. · Journal of Innovation & Knowledge · 1
Leveraging AI ‐Based Analytics, Knowledge Acquisition, Opportunity Exploitation, and Circular Innovation for High‐Performance Circular Product Development
2025 · Chuanli Chen, Samina Riaz, et al. · Corporate Social Responsibility and Environmental Management · 1
An Investigation into the Multifactor Influences on Ecotourism Behavioural Intention, with Satisfaction as a Mediating Variable
2024 · Jia Gao, Kim Mee Chong, et al. · Asian Journal of Environment-Behaviour Studies · 1
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Metaverse in Academia: Redefining Higher Education’s Future
2024 · Li Cheng, Kim Mee Chong · Applied Mathematics and Nonlinear Sciences · 1
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Retirement Planning among Female Workforce in Malaysia and China
2023 · Jing Yuan, Kim Mee Chong, et al. · Journal of ASIAN Behavioural Studies · 1
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A Comparative Study of Female Retirement Awareness and Readiness in Malaysia and China
2023 · Jing Yuan, Kim Mee Chong, et al. · Environment-Behaviour Proceedings Journal · 1
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Visual sources and information usefulness in the second-hand market: User-generated, firm-generated, and mixed photos across price conditions
2026 · Xin Cao, Aqilah Yaacob, et al. · PLoS ONE
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Unravelling the drivers of renewable energy adoption through an extended TPB framework with moral identity, sustainable knowledge and social influences
2026 · Muhammad Sadiq, Mei Kei Leong, et al. · Management of Environmental Quality An International Journal
Using AI to Improve CSR Brand Performance: Optimizing Environmental, Ethical, and Philanthropic Initiatives to Build Brand Equity
2026 · Wang Cheng, Kim Mee Chong · Lecture notes in networks and systems
Works count: 26
Citation count: 110
H-index: 6
I10-index: 2
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