Get started
Author

Asadullah Lakho

Observed names: Asadullah Lakho4, Asadullah, Lakho, LAKHO, ASADULLAH, Lakho, Asadullah
Institution: Iqra University
ORCID: 0000-0001-6772-8555
Observed ORCID: 0000-0001-6772-8555
OpenAlex ID: A5038496294
Impact of Video Content Marketing on Consumer Engagement
2024 · Abdul Saleem, Rashid Mehmood, et al. · Journal of Policy Research · 9
PDF
Exploring the Impact of Sustainable Media Campaigns on Consumer Behavior
2024 · Abdul Saleem, Sanya Shahid, et al. · Bulletin of Business and Economics (BBE) · 5
PDF
Adoption of Blockchain Technology in Pharmaceutical Supply Chain to fight Counterfeit Medicine Market
2022 · Shahzeb Zulfiqar, Asadullah Lakho, et al. · JISR management and social sciences & economics · 5
PDF
The Effects of Green Procurement, Green Production, and Green Logistics in the Overall Performance of Green Supply Chain Management
2024 · Maria Siddiqui, Ayman Taj, et al. · Bulletin of Business and Economics (BBE) · 4
PDF
Social Media Analytics: Application towards Social Media Marketing
2022 · Shahzeb Zulfiqar, Asadullah Lakho, et al. · Preprints.org · 4
PDF
A Qualitative Study of Behavioral Biases Among Pakistani Investor Decisions
2023 · Faiza Ahmed, Maria Siddiqui, et al. · Bulletin of Business and Economics (BBE) · 3
PDF
Implementation of Theory of Planned Behavior to Understand Brand love and Its Outcomes
2022 · Hussain, Salman, Khan, Jibran, et al. · Journal of Policy Research · 3
The Role of Perceived Risk in Shaping Trust through Influencer-Based Social Media Promotion: Evidence from Generation Z in Pakistan
2025 · Asadullah Lakho, Dr. Sara Rashid · Journal of Management & Social Science · 2
PDF
The Role of Information Quality, Quantity, Credibility, Usefulness, and Adoption in Shaping Purchase Intention: Insights from Social Media Marketing on Tiktok and Instagram
2024 · Aisha Sanam, Dr. Sanya Shahid, et al. · Journal of Management & Social Science · 2
PDF
Challenges and Opportunities for Women Entrepreneurs of Supply Chain Businesses in Pakistan
2024 · Benish Fayyaz, Sanaa Hafeez Sheikh, et al. · Bulletin of Business and Economics (BBE) · 2
PDF
Role of Axiological Values in Branding, product packaging and design
2023 · Asadullah Lakho, Yasir Javed, et al. · Journal of Policy Research · 1
PDF
A Study on Impact of Facebook Brand-related User Generated Content (ugc) on Consumer Responses
2022 · LAKHO, ASADULLAH, ZULFIQAR, SHAHZEB, et al. · Bulletin of Business and Economics (BBE) · 1
PDF
From Awareness to Action: Exploring the Influence of Green Marketing on Consumer Buying Perception in Pakistan
2025 · Abdul Saleem, Faiza Ismail, et al. · Journal of Business and Management Research
PDF
The Impact Of Brand Engagement, Brand Love, Brand Interactivity, And Overall Brand Equity On Purchase Intention Of Mobile Brand
2025 · Saira Jessani, Mahwish Qutub, et al. · Journal of Management & Social Science
The Effect of Emotional Intelligent, Person Job Fit, Emotion Demand on Job Satisfaction Through Mediator in Education Sector, Karachi Pakistan
2025 · Syeda Umaima Riaz, Dr. Zahra Nazim, et al. · Policy Journal of Social Science Review
PDF
The Impact of User Interface Design, Convenience and Promotion Strategies on Consumer Purchasing Decision
2025 · Abdul Saleem, Dr. Zahra Nazim, et al. · Journal of Business and Management Research
PDF
The Trust Factor: Influence of Social Media Marketing on Online Purchase Intentions of Generation Z in Pakistan
2025 · Asadullah Lakho, Dr. Sara Rashid · Journal of Business and Management Research
PDF
Marketing 4.0 for Hospitality: Building Competitive Tourism Smes in Pakistan's Digital Age
2025 · Sardar Muhammad Nawaz, Shehla Qaiser, et al. · Bulletin of Management Review
PDF
Investigating the Impact of Features and Price Sensitivity on Consumer Preferences for VR Headsets
2025 · Abdul Saleem, Yasir Javed, et al. · Journal of Business and Management Research
PDF
Bridging Brands And Buyers: The Role Of Social Media And Brand Attitude In Shaping Purchase Intention
2025 · Shehreen Arshad, Asadullah Lakho, et al. · Bulletin of Management Review
PDF
Impact Of Organizational Justice And Transformational Leadership On Turnover Intention: A Mediating Role Of Work Engagement
2025 · Umaima Riaz, Zoya Farooq Bhamani Ali, et al. · Journal of Management & Social Science
PDF
Impact of Perceived Usefulness, Ease of Use, Value, Risk and Trust on Online Purchase Intention of Medicines: Role of Consumer Engagement
2024 · Asadullah Lakho, Ahmed Shafique Joyo, et al. · Policy Research Journal
Analyzing the Impact of Workplace Diversification & Challenges on Woman’s Leadership Performance in Upper Management
2024 · Aisha Sanam1, Asiya Zaheer2, et al. · Qualitative Research Review Letter
PDF
Harnessing AI for Enhanced CRM: Insights into Customer Satisfaction, Loyalty and Retention
2024 · Abdul Saleem, Asiya Zaheer, et al. · Bulletin of Management Review
PDF
Analyze the Efficacy of Green Marketing Initiatives in Boosting Product Sales and Expanding Market Share
2024 · Hassan Arif Siddiqui, Dr. Asif Ali Abro, et al. · Center for Management Science Research
PDF
Works count: 35
Citation count: 41
H-index: 4
I10-index:
Year
Topic
Type