Author

Farhina Hameed

Institution: National University of Modern Languages

Observed institutions: National University of Modern Languages, Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology, Virtual University of Pakistan

ORCID: 0000-0002-1109-3279

Observed ORCID: 0000-0002-1109-3279

OpenAlex ID: A5038935736

Brand awareness and purchase intention in the age of digital communication: A moderated mediation model of celebrity endorsement and consumer attitude

2023 · Farhina Hameed, Ishtiaq Ahmed Malik, et al. · Online Journal of Communication and Media Technologies · 98

A new trend of learning and teaching: Behavioral intention towards mobile learning

2022 · Farhina Hameed, Abdul Qayyum, et al. · Journal of Computers in Education · 59

The Effect of Advertising Spending on Brand Loyalty Mediated by Store Image, Perceived Quality and Customer Satisfaction: A Case of Hypermarkets

2013 · Farhina Hameed · Asian Journal of Business Management · 53

Social commerce constructs and purchase intention on social commerce sites: investigating the role of affective and cognitive attitudes in managing digital marketing challenges

2023 · Ishtiaq Ahmed Malik, Muhammad Ali Raza, et al. · Management & Marketing · 20

Determinants of Behavioral Intention towards Mobile Learning in Pakistan: Mediating role of Attitude

2018 · Farhina Hameed, Abdul Qayyum · Business & Economic Review · 17

The Effect of Demographic, Socio-economic and Other Characteristics on Donations

2014 · Muhammad Younus Awan, Farhina Hameed · Current Research Journal of Social Sciences · 11

Relationship between workplace bullying and work engagement: education sector of Pakistan

2023 · Farhina Hameed, Ghazala Ambreen, et al. · Evidence-based HRM a Global Forum for Empirical Scholarship · 10

Impact of Dimensions of CSR on Purchase Intention with Mediating Role of Customer Satisfaction, Commitment and Trust

2018 · Farhina Hameed, Abdul Qayyum, et al. · Pakistan Business Review · 8

Assessing the Impact of E-crm on Customer Loyalty: the Moderating Role of Service Quality

2025 · Maryam Ahmad, Farhina Hameed · Kashf Journal of Multidisciplinary Research · 2

Effect of Dimensions of Advertising on Behavioral Intentions of Customers

2017 · Farhina Hameed, Younus Awan · Pakistan Business Review · 2

Repercussions of Brand Hate on Consumer Behavior: A Text Mining Approach

2025 · Maryam Ahmad, Farhina Hameed · Qlantic journal of social sciences.

Works count: 12

Citation count: 282

H-index: 8

I10-index: 7