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Author

Barney G. Pacheco

Observed name: Barney Pacheco
ORCID: 0000-0002-6469-131X
Observed ORCID: 0000-0002-6469-131X
OpenAlex ID: A5038942598
Online sentiment analysis in marketing research: a review
2018 · Meena Rambocas, Barney G. Pacheco · Journal of Research in Interactive Marketing · 163
Foreign Branding and Its Effects on Product Perceptions and Attitudes: A Replication and Extension in A Multicultural Setting
1997 · Mrugank V. Thakor, Barney G. Pacheco · The Journal of Marketing Theory and Practice · 47
Effects of sales promotion type and promotion depth on consumer perceptions: the moderating role of retailer reputation
2014 · Barney G. Pacheco, Aadil Rahman · The International Review of Retail Distribution and Consumer Research · 28
Overcoming economic liminality: internationalization of B2B SME’s from a small emerging economy
2021 · Barney G. Pacheco, Syed Akhter · Critical Perspectives on International Business · 10
Consumer Responses to Elements of Visual Esthetics on a Brand’s Instagram Page
2023 · Solange Renée Permell, Barney G. Pacheco · Journal of Promotion Management · 5
Reconceptualizing Determinants of Consumer Attitudes Toward Social Commerce Sites
2020 · Barney G. Pacheco, Rhonda Jaipaul-O’Garro · Journal of Internet Commerce · 4
Weathering the Storm – Crisis Marketing for Small Island Tourist Destinations
2010 · Barney G. Pacheco, Acolla Lewis-Cameron · Elsevier eBooks · 4
COVID-19-induced changes to food consumption and perceived well-being among low-income consumers in Trinidad and Tobago
2023 · Barney G. Pacheco, Marvin H. Pacheco · British Food Journal · 3
Marketing in Latin America and the Caribbean
2022 · Joseann J. Knight, Fabrizio S Noboa, et al. · Routledge eBooks · 3
Digital business service transformation of Caribbean economies : a path to sustainability
2020 · Barney G. Pacheco, Marvin H. Pacheco · OAR@UM (University of Malta) · 3
PDF
Effects of Tie Strength and Tie Valence on Consumer Word-Of-Mouth Communication and Altruistic Intentions
2009 · Joseph Paniculangara, Barney G. Pacheco · ACR Asia-Pacific Advances · 3
Assessing the Impact of Service Employees' Nonverbal Sexual Signals on Consumer Attitudes: A Caribbean Perspective
2016 · Cherisse Permell-Hutton, Barney G. Pacheco · Journal of Global Marketing · 2
Understanding the Pandemic Transformed Consumer: What Is the New Normal?
2023 · Barney G. Pacheco, Marvin H. Pacheco · Springer eBooks
Tambran by Tamara
2022 · Barney G. Pacheco · Routledge eBooks
Leveraging Malicious Joy to Influence Consumer Word-of-Mouth Transmittal in Social Networks
2021 · Barney G. Pacheco, Joseph Paniculangara · Springer proceedings in business and economics
Location and pull of proximate markets: internationalisation decisions of firms in a small economy
2017 · Syed H. Akhter, Barney G. Pacheco · J for International Business and Entrepreneurship Development
Strategic Destination Marketing, Nagigi Style: Olivia’s Homestay in Fiji
2010 · Barney G. Pacheco, Acolla Lewis-Cameron · Routledge eBooks
Contributors
2010 · Jennifer V. Barrow, Anne Campbell, et al. · Elsevier eBooks
Implicit Priming as a Competitive Promotional Strategy for Challenger Brands
2006 · Barney Pacheco, Dipankar Chakravarti · PsycEXTRA Dataset
Ready set, go! creativity, innovation, and new products
2000 · Amar Cheema, Barney G. Pacheco · Marketing Science Institute eBooks
Foreign branding and its effects on product perceptions and attitudes : a reassessment
1995 · Barney G. Pacheco · Spectrum Research Repository (Concordia University)
Works count: 21
Citation count: 275
H-index: 5
I10-index: 4
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