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Hela Zouaoui
Observed name:
Zouaoui, Hela
Institutions:
Mediterranean School of Business,
South Mediterranean University
Observed institutions:
Tunis University,
Mediterranean School of Business,
South Mediterranean University
ORCID:
0000-0001-5952-814X
Observed ORCID:
0000-0001-5952-814X
OpenAlex ID:
A5038971131
Does Humour Enhance Facebook Users’ Responses? Study of the Impact of Humour on Customers’ Engagement
2022
·
Fatma Smaoui
, Fatma Choura
, et al.
·
Journal of Telecommunications and the Digital Economy
·
5
Story of Cool: Journey from the West to Emerging Arab Countries
2019
·
Hela Zouaoui
, Fatma Smaoui
·
Emerald Group Publishing Limited eBooks
·
5
Autoethnography: steering away from too much about introspection
2024
·
Hela Zouaoui
·
Edward Elgar Publishing eBooks
·
3
Repentance‐driven fitness: Moral striving in a Tunisian context
2026
·
Hela Zouaoui
, Russell Belk
, et al.
·
Journal of Consumer Psychology
·
1
The Ugly Duckling Rewrites Herself: An Academic Fable
2026
·
Hela Zouaoui
·
Gender Work and Organization
‘I’ travel – eye-travel: analysing the paradoxical travel experience between self-promotion and the evil eye
2024
·
Inès Mestaoui
, Jeff B. Murray
, et al.
·
Journal of Marketing Management
Beyond the Westernized Body: Constructing the Ideal Curvy Female Body Through Paradoxical Paradigms
2020
·
Hela Zouaoui
, Fatma Smaoui
, et al.
·
ACR North American Advances
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Works count:
8
Citation count:
14
H-index:
3
I10-index:
Year
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