Get started
Author

Xiaofan Yue

ORCID: 0000-0001-5982-6526
Observed ORCID: 0000-0001-5982-6526
OpenAlex ID: A5038988976
The Impact of Celebrity Endorsement on Followers’ Impulse Purchasing
2022 · Xiaofan Yue, Nawal Hanim Abdullah, et al. · Journal of Promotion Management · 27
The role of audiences' benign envy in influencer marketing
2023 · Mass Hareeza Ali, Raja Nerina Raja Yusof, et al. · International Journal of Internet Marketing and Advertising · 6
Binge-watching addiction as an emotion regulation way of coping loneliness
2026 · Xiaofan Yue, Xin Cui · PLoS ONE · 5
PDF
Psychological Factors Related to Positive Post-Breakup Adjustment: The Roles of Self-Concept Clarity, Resilience, Self-Esteem, and Optimism
2025 · Xiaofan Yue, Xin Cui · SAGE Open · 5
Exploring the interplay of psychological entitlement, mindset, and luxury products or experience consumption
2025 · Xiaofan Yue, Xin Cui · Scientific Reports · 1
PDF
Purchasing celebrity-endorsed brands as a way of self-presentation
2024 · Xiaofan Yue, Nawal Hanim Abdullah, et al. · International Journal of Electronic Marketing and Retailing · 1
Purchasing celebrity-endorsed brands as a way of self-presentation
2022 · Xiaofan Yue, Nawal Hanim Abdullah, et al. · International Journal of Electronic Marketing and Retailing
PW 1562 Being physically active elevates risk for injury amongst university students: a multi-center cross-sectional study in china
2018 · Liping Li, Weicong Cai, et al. · Injury Prevention
Works count: 8
Citation count: 45
H-index: 4
I10-index: 1
Year
Topic
Type