Author

Wei‐Hung Hsiao

Observed names: Wei Hung Hsiao, Wei-Hung Hsiao

Institution: National Taichung University of Science and Technology

Observed institutions: National Taichung University of Science and Technology, National Chung Cheng University, Industrial Technology Research Institute

ORCID: 0000-0002-1938-5444

Observed ORCID: 0000-0002-1938-5444

OpenAlex ID: A5039410034

Developing customer product loyalty through mobile advertising: Affective and cognitive perspectives

2019 · Chih-Cheng Lu, Ing-Long Wu, et al. · International Journal of Information Management · 108

Understanding consumers’ continuance intention towards mobile advertising: a theoretical framework and empirical study

2013 · Wei-Hung Hsiao, Tsung-Sheng Chang · Behaviour and Information Technology · 78

Time Spent on Social Networking Sites: Understanding User Behavior and Social Capital

2013 · Tsung-Sheng Chang, Wei-Hung Hsiao · Systems Research and Behavioral Science · 51

Factors influencing the consumers’ behavioural intention to use online food delivery service: Empirical evidence from Taiwan

2023 · Pei-Hsuan Tsai, Chih-Jou Chen, et al. · Journal of Retailing and Consumer Services · 47

Which food delivery platforms are winning the restaurant food delivery wars? Analysis from a consumer perspective

2022 · Pei‐Hsuan Tsai, Wei‐Hung Hsiao, et al. · International Journal of Consumer Studies · 45

Exploring the opportunity of digital voice assistants in the logistics and transportation industry

2019 · Wei-Hung Hsiao, Tsung-Sheng Chang · Journal of Enterprise Information Management · 37

Understand resist use online customer service chatbot: an integrated innovation resist theory and negative emotion perspective

2024 · Tsung-Sheng Chang, Wei-Hung Hsiao · Aslib Journal of Information Management · 30

Factors Influencing Intentions to Use Social Recommender Systems: A Social Exchange Perspective

2013 · Tsung-Sheng Chang, Wei-Hung Hsiao · Cyberpsychology Behavior and Social Networking · 24

Design and Implementation of a Cooperative Learning System for Digital Content Design Curriculum: Investigation on Learning Effectiveness and Social Presence

2012 · Ming-Shang Huang, Wei‐Hung Hsiao, et al. · 20

Selection criteria of recruitment for information systems employees: Using the analytic hierarchy process (AHP) method

2011 · Wei‐Hung Hsiao, Tsung‐Sheng Chang, et al. · AFRICAN JOURNAL OF BUSINESS MANAGEMENT · 19

Develop and Evaluate the Effects of Multimodal Presentation System on Elementary Student Learning Effectiveness: Within Classroom English Learning Activity

2015 · Fang-O. Kuo, Pao-Ta Yu, et al. · Procedia - Social and Behavioral Sciences · 17

Consumers automotive purchase decisions: The significance of vehicle-based infotainment systems

2011 · sung-Sheng Chang, Wei‐Hung Hsiao · AFRICAN JOURNAL OF BUSINESS MANAGEMENT · 15

Advergame for Purchase Intention Via Game and Brand Attitudes From Antecedents of System Design, Psychological State, and Game Content: Interactive Role of Brand Familiarity

2022 · Wei-Hung Hsiao, Yu-Hsiu Lin, et al. · Journal of Organizational Computing and Electronic Commerce · 14

Involvement, content and interactivity drivers for consumer loyalty in mobile advertising: the mediating role of advertising value

2017 · Ing Long Wu, Wei Hung Hsiao · International Journal of Mobile Communications · 14

Develop and Evaluate the Effects of Multimodal Presentation System on Elementary ESL Students.

2013 · Fang-O Kuo, Pao-Ta Yu, et al. · The turkish online journal of educational technology · 12

Turning laughs into buys: The influence of meme marketing on consumer purchase intentions in e-commerce using media richness theory

2025 · Pei-Hsuan Tsai, Wei-Hung Hsiao · Electronic Commerce Research and Applications · 7

Exploring the influence of the learning Metaverse on student satisfaction: an integrated framework of dual-congruity theory and interactive learning environment features

2024 · Tsung-Sheng Chang, Wei-Hung Hsiao · Interactive Learning Environments · 5

Exploring the factors influencing consumers' engagement with AI digital signage in retailing: evidence from Taiwan

2025 · Wei-Hung Hsiao, Pei-Hsuan Tsai, et al. · Journal of Enterprise Information Management · 2

Analyzing Consumer Loyalty of Mobile Advertising: A View of Involvement, Content, and Interactivity and the Mediator of Advertising Value

2015 · Wei‐Hung Hsiao, Shwu-Ming Wu, et al. · Ubiquitous Computing Systems · 1

Strategic trust transfer in AI driven self-storage: mitigating the liability of newness for SMEs in Taiwan

2026 · Wei-Hung Hsiao, Tsung-Sheng Chang, et al. · Asia Pacific Journal of Marketing and Logistics

Exploring conative loyalty in social commerce through driving engagement beliefs and mediating social media credibility: a moderator of product involvement

2025 · Wei-Hung Hsiao, Ing-Long Wu, et al. · Behaviour and Information Technology

Consumer response to OTT subscription promotions in Taiwan: a prospective theoretical perspective

2025 · Yan-Kwang Chen, Hsin-Yun Han, et al. · Aslib Journal of Information Management

Cooperative advertising between O2O catering channels: In perspective of different integration modes

2024 · Yan-Kwang Chen, Yu-Ting Huang, et al. · Research Square

Advergame and Antecedents of Online Purchase Intention--Model

2022 · Wei-Hung Hsiao, Yu-Hsiu Lin, et al. · PsycTESTS Dataset

Mobile Advertising Questionnaire

2014 · Wei-Hung Hsiao, Tsung-Sheng Chang · PsycTESTS Dataset

Works count: 26

Citation count: 544

H-index: 14

I10-index: 15