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Author

Craig Hirst

Observed name: Hirst, Craig
Observed institution: Sheffield Hallam University
OpenAlex ID: A5039850416
UK Views toward Breastfeeding in Public
2016 · Cecile Morris, Gustavo A. Zaraté de la Fuente, et al. · Journal of Human Lactation · 41
Exploration of the Factors Influencing Attitudes to Breastfeeding in Public
2019 · Cecile Morris, Peter Schofield, et al. · Journal of Human Lactation · 29
Marketing in food, hospitality, tourism and events : a critical approach
2012 · Richard Tresidder, Craig Hirst · SHURA (Sheffield Hallam University Research Archive) (Sheffield Hallam University) · 15
How consumers reconcile discordant food retailer brand images
2020 · Paul Beresford, Craig Hirst · Journal of Marketing Management · 10
Impact of food retailer branding on expectation generation and liking
2018 · Cecile Morris, Paul Beresford, et al. · Journal of Sensory Studies · 9
Marketing in Food, Hospitality, Tourism and Events
2012 · Craig Hirst, Richard Tresidder · 5
Service-dominant logic: reframing category captainship and retailer category management
2023 · Michael Christopher Benson, Keith Glanfield, et al. · International Journal of Retail & Distribution Management · 4
Marketing in Tourism, Hospitality, Events and Food: A Critical Approach
2016 · Craig Hirst, Richard Tresidder · 3
Marketing in Tourism, Hospitality, Events and Food
2016 · Craig Hirst, Richard Tresidder · 2
Shifting positionalities: the challenges of researching class-based marginalised service workers in postcolonial contexts
2025 · Evelyn Azikiwe, Craig Hirst · Journal of Marketing Management · 1
How Consumers Utilise Cultural and Culinary Capital Resources to Reconcile Discordant Food Retailer Brand Images
2019 · Craig Hirst, Paul Beresford · SHURA (Sheffield Hallam University Research Archive) (Sheffield Hallam University) · 1
Value Creation or Destruction: The Role of Private label in UK Grocery Category Management Decisions
2019 · Michael Benson, Paul Beresford, et al. · SHURA (Sheffield Hallam University Research Archive) (Sheffield Hallam University)
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Value Creation Capacity of Category Management Collaborations in the UK Private Label Chilled Food Sector
2019 · Michael Benson, Craig Hirst, et al. · SHURA (Sheffield Hallam University Research Archive) (Sheffield Hallam University)
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A Service Eco-System View of HDA's in UK Higher Education: Emerging insights into value co-creation
2019 · Paul Beresford, Craig Hirst, et al. · SHURA (Sheffield Hallam University Research Archive) (Sheffield Hallam University)
The changing role of the Category Captain in UK grocery retail market
2018 · Michael Benson, Craig Hirst, et al. · SHURA (Sheffield Hallam University Research Archive) (Sheffield Hallam University)
Works count: 17
Citation count: 121
H-index: 5
I10-index: 4
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