Get started
Author

Yu Ding

I Really Know You: How Influencers Can Increase Audience Engagement by Referencing Their Close Social Ties
2023 · Jaeyeon (Jae) Chung, Yu Ding, et al. · Journal of Consumer Research · 143
The past, present, and future of measurement and methods in marketing analysis
2020 · Yu Ding, Wayne S. DeSarbo, et al. · Marketing Letters · 61
When norms loom larger than the self: Susceptibility of preference–choice consistency to normative influence across cultures
2015 · Krishna Savani, Monica Wadhwa, et al. · Organizational Behavior and Human Decision Processes · 54
Influence of smartphone use motives on smartphone addiction during the COVID-19 epidemic in China: the moderating effect of age
2022 · Fangfang Wen, Yu Ding, et al. · Current Psychology · 31
PDF
Hiding Gifts Behind the Veil of Vouchers: On the Effect of Gift Vouchers Versus Direct Gifts in Conditional Promotions
2020 · Yu Ding, Yan Zhang · Journal of Marketing Research · 30
From variability to vulnerability: People exposed to greater variability judge wrongdoers more harshly.
2020 · Yu Ding, Krishna Savani · Journal of Personality and Social Psychology · 20
Eating the rice bowl of youth: xiaojies’ everyday self-practices as doing citizenship from the margins
2020 · Yu Ding · Routledge eBooks · 10
Dominance or Integration? Influence of Sexual Dimorphism and Clothing Color on Judgments of Male and Female Targets' Attractiveness, Warmth, and Competence
2022 · Fangfang Wen, Yalan Qiao, et al. · Archives of Sexual Behavior · 8
PDF
Does believing in different types of religion affect subjective wellbeing? Analysis of the public data of the Taiwan Social Change Survey
2022 · Yu Ding, Weidong Huo, et al. · Frontiers in Psychology · 6
PDF
Research on the Relationship between Model of Middle Platform and Enterprise Digital Transformation in Business Field
2021 · Yu Ding, JianWei Zhang, et al. · International Conference on Cloud Computing and Big Data Analytics (ICCCBDA) · 5
When the one true faith trumps all: Low religious diversity, religious intolerance, and science denial
2024 · Yu Ding, Gita Venkataramani Johar, et al. · PNAS Nexus · 4
PDF
Enterprise service application architecture based on Domain Driven Model Design
2020 · Yu Ding, LiLing Wang, et al. · International Conference on Information Technology and Computer Application (ITCA) · 4
Mambrui and Malindi
2017 · Dashu Qin, Yu Ding · Routledge eBooks · 3
A Relationship Model of Brand Marketing Strategy and Agribusiness Dynamic Capability
2014 · Yu Ding, Wensheng Li, et al. · Advances in intelligent systems and computing · 2
Women’s evaluation of themselves and others regarding potential in different work environments
2022 · Fangfang Wen, Shuhan Ma, et al. · Current Psychology · 1
Corrigendum: Impact of Divergent Thinking Training on Teenagers' Emotion and Self-Efficacy During the COVID-19 Pandemic
2021 · Bin Zuo, Qi Wang, et al. · Frontiers in Psychology · 1
PDF
Examining the Links Between Parental Meta-Emotion Philosophy and Mother-Adolescent Relationships as Assessed by the Structural Analysis of Social Behavior (SASB)
2015 · Ding, Yu · 1
Data-Driven Approach to Enhancing Supermarket Vegetable Sales Strategies
2024 · Yu Ding, Xi Zhao, et al. · Highlights in Science Engineering and Technology
Research on Influencing Factors of Residents Watching Cross Talk based on Logistic Regression
2022 · Yu Pei, Xiang Zhang, et al. · Frontiers in Humanities and Social Sciences
PDF
Visual Analysis of Social Robots in Twitter on China Agenda Setting
2022 · Zhengming Si, Haitong Li, et al. · International Symposium on Artificial Intelligence and its Application on Media (ISAIAM)
The Effect of Corporate Brand Cognitions on the Job Fitness and Turnover Intention of Employees: Focused on the Chinese companies
2020 · JunHo Yeo, Yu Ding, et al. · 경영컨설팅연구
Applying Push-Pull-Mooring Framework to Investigate SNSs Switching Behavior
2018 · Yu Ding, Tao Wang
“Slim-As-Luxury” Effect: Product Shape As Input to Luxury Perceptions
2018 · Ji Jill Xiong, Yu Ding, et al. · ACR North American Advances
Can “Related Articles” Correct Misperceptions From False Information on Social Media?
2018 · Yu Ding, Mira Mayrhofer, et al. · ACR North American Advances
Hiding Gifts Behind the Veil of Vouchers: the Effect of Gift Vouchers in Conditional Promotions
2017 · Yan Zhang, Yu Ding · ACR North American Advances
Works count: 31
Citation count: 384
H-index: 8
I10-index: 7
Year
Topic
Type