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Michael S. Mulvey

Observed names: M. Mulvey, Michael Mulvey, Michael S Mulvey, Mulvey, Michael, Mulvey, Michael S, Mulvey, Michael S.
Observed institutions: Rutgers, The State University of New Jersey, Pennsylvania State University, University of Ottawa, Clarkson University, Technological University Dublin, Dublin Institute of Technology, LIFE Research Institute
ORCID: 0000-0003-0183-4173
Observed ORCID: 0000-0003-0183-4173
OpenAlex ID: A5040118769
Understanding the Factors Influencing Ski Destination Choice: A Means-End Analytic Approach
1993 · David B. Klenosky, Charles E. Gengler, et al. · Journal of Leisure Research · 274
Improving the graphic representation of means-end results
1995 · Charles E. Gengler, David B. Klenosky, et al. · International Journal of Research in Marketing · 174
A Means–End Analysis of Mothers’ Infant Feeding Choices
1999 · Charles E. Gengler, Michael S. Mulvey, et al. · Journal of Public Policy & Marketing · 99
Exploring the Relationships Between Means-End Knowledge and Involvement
1994 · Michael S. Mulvey, Jerry C. Olson, et al. · Dialnet (Universidad de la Rioja) · 92
Customer Roles in Self-Service Technology Encounters in a Tourism Context
2016 · Petranka Kelly, Jennifer Lawlor, et al. · Journal of Travel & Tourism Marketing · 88
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Differentiation Via Technology: Strategic Positioning of Services Following the Introduction of Disruptive Technology
2007 · Dan Padgett, Michael S. Mulvey · Journal of Retailing · 81
A Cross-National Comparison of Intragenerational Variability in Social Media Sharing
2019 · Michael S. Mulvey, Michael W. Lever, et al. · Journal of Travel Research · 48
Social marketing interventions to promote physical activity among 60 years and older: a systematic review of the literature
2020 · Luc Goethals, Nathalie Barth, et al. · BMC Public Health · 32
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Quantitative insights from online qualitative data: An example from the health care sector
2018 · Christine Pitt, Michael Mulvey, et al. · Psychology and Marketing · 27
Mining deeper meaning in consumer decision maps
2010 · Michael S. Mulvey, Beena E. Kavalam · Qualitative Market Research An International Journal · 23
Self-service Technologies in the Travel, Tourism, and Hospitality Sectors: Principles and Practice
2019 · Petranka Kelly, Jennifer Lawlor, et al. · Emerald Group Publishing Limited eBooks · 22
Planning pre-launch positioning: Segmentation via willingness-to-pay and means-end brand differentiators
2017 · Charles E. Gengler, Michael S. Mulvey · Journal of Brand Management · 19
Looking through the Glassdoor: The stories that B2B salespeople tell
2022 · Joey Lam, Michael S. Mulvey, et al. · Industrial Marketing Management · 18
A Review of Key Factors Affecting the Adoption of Self-Service Technologies in Tourism.
2010 · Kelly, Petranka, Lawlor, Jennifer, et al. · Arrow@dit (Dublin Institute of Technology) · 13
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Customer decision-making processes and motives for self-service technology usage in multi-channel hospitality environments
2013 · Petranka Kelly, Jennifer Lawlor, et al. · International Journal of Electronic Customer Relationship Management · 9
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Understanding the Emotions of Those With a Gambling Disorder: Insights From Automated Text Analysis
2021 · Terrence Brown, Albert Caruana, et al. · Journal of Gambling Issues · 8
Global Staycation Trends: A Comparative Analysis of Consumer Interest Across Time and Regions
2024 · Michael S. Mulvey, Statia Elliot, et al. · Tourism Analysis · 7
A Review of Key Factors Affecting Consumers' Adoption and Usage of Self-Service Technologies in the Tourism Sector
2011 · Jennifer Lawlor, Petranka Kelly, et al. · Arrow@dit (Dublin Institute of Technology) · 7
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Content analysis research themes 1977-2000: evolution and change
2003 · Mulvey, Michael S, Stern, Barbara B · 7
Culture uncovered: B2B salesforce job reviews as windows into corporate values
2023 · Joey Lam, Michael S. Mulvey, et al. · Journal of Business and Industrial Marketing · 6
From Hashtags to Shopping Bags: Measuring the Rise of eWOM through Social Media and its Impact on Travelers’ Shopping Patterns
2017 · Michael Lever, Michael S. Mulvey, et al. · ScholarWorks@UMassAmherst (University of Massachusetts Amherst) · 6
Invoking the Rhetorical Power of Character to Create Identifications
2003 · Michael S. Mulvey, Carmen Medina · Routledge eBooks · 6
Consumers living with dementia: a scoping review of overlooked marketplace experiences
2025 · Valentina Primossi, Linda Garcia, et al. · Journal of Marketing Management · 5
A typology of residents’ travel safety perceptions and geopolitical border hesitancy
2024 · Michael W Lever, Michael Mulvey, et al. · Journal Of Vacation Marketing · 5
Experiential positioning: strategic differentiation of customer-brand relationships
2017 · Dan Padgett, Michael S. Mulvey · DOAJ (DOAJ: Directory of Open Access Journals) · 5
Works count: 72
Citation count: 1,113
H-index: 13
I10-index: 14
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