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Jana Gross
Observed name:
Gross, Jana
Institution:
Kedge Business School
Observed institution:
Kedge Business School
ORCID:
0000-0002-9355-8761
Observed ORCID:
0000-0002-9355-8761
OpenAlex ID:
A5040210785
Influencer Marketing on Instagram: Empirical Research on Social Media Engagement with Sponsored Posts
2022
·
Jana Gross
, Florian von Wangenheim
·
Journal of Interactive Advertising
·
134
PDF
How to Make Influencer Advertising Engaging on Instagram: Emotional Storytelling in Sponsored Posts
2023
·
Jana Gross
, Zhiying Cui
, et al.
·
Journal of Interactive Advertising
·
53
PDF
The Big Four of Influencer Marketing. A Typology of Influencers
2018
·
Jana Gross
, Florian von Wangenheim
·
RePEc: Research Papers in Economics
·
39
Does Class Size Affect Student 'Grit'? Evidence from a Randomised Experiment in Early Grades
2017
·
Gross, Jana
, Balestra, Simone
, et al.
·
Zurich Open Repository and Archive (University of Zurich)
·
13
PDF
Navigating computational linguistic in marketing practices: The barriers of natural language processing in social media marketing and a path to future research
2024
·
Jana Gross
, Kathleen Desveaud
·
Journal of Marketing Analytics
·
10
Online communication styles of narcissistic content and low versus high social media engagement: evidence from Instagram
2023
·
Jana Gross
, Renaud Lunardo
·
Marketing Letters
·
9
How narcissism biases food healthiness perceptions and consumption
2023
·
Renaud Lunardo
, Jana Gross
·
Psychology and Marketing
·
9
Thumbs up for brands: Influencer marketing in the era of social media
2020
·
Gross, Jana
·
Repository for Publications and Research Data (ETH Zurich)
·
2
Algorithmic Consumption
2024
·
Jana Gross
·
Edward Elgar Publishing eBooks
A Typology of Brand-Related Content on Social Media
2022
·
Jana Gross
·
SAGE Publications Ltd eBooks
Alle sind potenzielle Influencer
2020
·
Torsten Tomczak
, Marek Gorny
, et al.
·
Alexandria (UniSG) (University of St.Gallen)
Class Size in Early Grades, Student Grit and Later School Outcomes
2018
·
Jana Gross
, Simone Balestra
, et al.
·
SSRN Electronic Journal
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Works count:
12
Citation count:
269
H-index:
7
I10-index:
5
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