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Syarifah Nurleyana Wafa

Observed names: , Sy. Nurleyana Wafa, Dr Syarifah Nurleyana Wafa, Sy Nurleyana Wafa, Syarifah Nurleyana Wafa Binti Syed Naguib Wafa, Wafa, Sy. Nurleyana
Observed institution: Multimedia University
ORCID: 0000-0002-7616-5608
Observed ORCID: 0000-0002-7616-5608
OpenAlex ID: A5040476588
Adoption of Mobile Augmented Reality Advertisements by Brands in Malaysia
2016 · Syarifah Nurleyana Wafa, Ellyna Hashim · Procedia - Social and Behavioral Sciences · 23
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Globalization of Hollywood: Analyzing the Influence of American Films on the Culture of Arab Youth
2023 · Amar Ahmed Naman Zakzouk, Vimala A/P Perumal, et al. · Advances in Social Science, Education and Humanities Research/Advances in social science, education and humanities research · 4
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‘The Tree’: Deliberating User Experience Design in Augmented Reality Art Creation
2022 · Syarifah Nurleyana Wafa · 3
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Ambient Learning Environment: An Integrative Review of Students' Learning Experience and Engagement
2026 · Renukha Prelatha, Koo Ah Choo, et al. · Journal of Cultural Analysis and Social Change · 1
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Augmented reality in advertising
2024 · Syarifah Nurleyana Wafa, Julie Bilby, et al. · Routledge eBooks · 1
Effectively Engaging Consumers with Brand Micro-Narratives
2026 · Syarifah Nurleyana Wafa, Rabiah Adawiah Abu Seman, et al. · Routledge eBooks
Investigating Authenticity-Related Features of Prominent AI Logo-Generators
2025 · Aisha Alabri, Fauzan Mustaffa, et al. · Wacana Seni Journal of Arts Discourse
Design of an Intelligent Interpretation System for Museum Artifacts Based on Aigc (Generative Ai)
2025 · Chenxi Zhang, Koo Ah Choo, et al. · IEEE International Conference on Electrical, Automation and Computer Engineering (ICEACE)
Childhood Obesity: A Systematic Review on Prevention Strategies Discourse Among Parents on Social Networking Sites
2025 · Universiti Kebangsaan Malaysia, Nurzihan Hassim, et al. · Jurnal Komunikasi Malaysian Journal of Communication
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Adopting Augmented Reality Technology for Advertising: a Proposed Model
2023 · Dr Syarifah Nurleyana Wafa, Dr Julie Bilby, et al. · Global Fashion Management Conference
4 Ethical and Social Marketing in Asia: A Multi-Country Perspective
2021 · Lukas Parker, Linda Brennan, et al. · De Gruyter eBooks
Malaysian Students Acceptance Towards Learning with Augmented Reality Technology
2018 · Heidi Tan Yeen-Ju, Neo Mai, et al. · Advanced Science Letters
Works count: 14
Citation count: 32
H-index: 3
I10-index: 1
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