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Author

Yeayoung Noh

Observed name: Yea Young Noh
ORCID: 0009-0003-6030-7530
Observed ORCID: 0009-0003-6030-7530
OpenAlex ID: A5040514729
The relationship between consumer engagements with Super Bowl ad tweets and the advertisers’ official Twitter accounts: a panel data analysis of 2019 Super Bowl advertisers
2020 · Yeayoung Noh, Hyuksoo Kim, et al. · International Journal of Advertising · 15
Broadcaster Choice and Audience Demand for Live Sport Games: Panel Analyses of the Korea Baseball Organization
2021 · Kihan Kim, Hojun Sung, et al. · Journal of Sport Management · 14
Millennials’ perceived value and intention to purchase athleisure products: the mediating role of desire for conspicuous consumption
2025 · Yeayoung Noh, Na Young Ahn · International Journal of Sports Marketing and Sponsorship · 11
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Do consumers care about human brands?: A case study of using Zaltman Metaphor Elicitation Technique (ZMET) to map two athletes’ engagements in social and political advocacy
2023 · Yeayoung Noh, Na Young Ahn, et al. · European Sport Management Quarterly · 10
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eSport consumption and sponsor brand equity: the mediating role of congruence
2025 · Yeayoung Noh, Yoonji Ryu, et al. · Frontiers in Psychology · 9
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Communication strategies for promoting sports participation for health: an examination of goal-framing effects in South Korea
2023 · Yoonji Ryu, Kihan Kim, et al. · Asian Journal of Communication · 6
Conspicuous consumption as a mediator between body esteem and athleisure purchases among millennials
2025 · Na Young Ahn, Yeayoung Noh · Journal of Fashion Marketing and Management · 3
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Social Issues Reflected on the Twitter during the 2018 PyeongChang Olympic Winter Games: An Application of Structural Topic Modeling
2020 · Yeayoung Noh, Kihan Kim · 한국스포츠산업경영학회지 · 3
Democracy, transparency, economic development, religion, and women on boards of national Olympic committees: Evidence from 89 countries
2026 · Yeayoung Noh, Na Young Ahn, et al. · PLoS ONE · 1
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Determinants of Product Purchase Decision and Attribute-Specific Willingness to Pay for Professional Baseball OTT Service: A Conjoint Analysis Focusing on KBO and MLB Content
2025 · Jongeun Won, Yeayoung Noh, et al. · 한국스포츠산업경영학회지 · 1
The Influences of Sport Contents on Bridging Social Capital : A Network Analysis of Twitter Communication on Pyeong Chang 2018 Olympic Winter Games
2023 · Yeayoung Noh, Kihan Kim · 한국스포츠산업경영학회지 · 1
Mega Sports Event and Social Viewing Behavior: An Analysis of the Twitter Messages and Communication Behaviors during the 2018 PyeongChang Winter Olympic Games
2022 · Yeayoung Noh, Kihan Kim, et al. · 한국스포츠산업경영학회지 · 1
Improving Semi-professional Sport Teams and Policy Suggestions to Build Effective Sport Ecosystem
2013 · Kihan Kim, Yeayoung Noh · 한국스포츠산업경영학회지 · 1
The Effect of a Team’s Crisis Response Strategy on Perceived Team–Community Relationship in a Crisis Involving a Professional Athlete’s Derogatory Remarks about the Team’s Home Region: The Mediating Role of Perceived Response Sinceritys
2026 · Yeayoung Noh, Hyun Suk Kim · 한국스포츠산업경영학회지
Relationships between OTT Sports Broadcasting Service Quality and Continuance Viewing Intention for Korea Baseball Organization League Games : The Mediating Role of Viewing Satisfaction and the Moderating Role of Team Loyalty
2026 · Hyun Suk Kim, Yeayoung Noh · Journal of Sport and Leisure Studies
The Effects of Jersey Sponsorship in the Big Four European Professional Football Leagues : An Event Study on Stock Price Reactions of the Sponsoring Companies
2026 · 국립공주대학교 스포츠과학과 연구교수, Yeayoung Noh, et al. · Gwanggohak yeon-gu/Gwang'gohag yeon'gu
Media exposure and gendered participation: evidence on Olympic trickle-down effects in Korea
2026 · Hansol Kim, Kihan Kim, et al. · European Sport Management Quarterly
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Determinants of Government Sport Budget Decisions : An Analysis of Factors Affecting Annual Budget Changes for Projects Supported by the National Sport Promotion Fund, 2015 to 2022
2024 · Kyungman Keum, Kihan Kim, et al. · 한국스포츠산업경영학회지
Why People Watch Through Live Streaming? Determinants of Demand for Live Streaming
2024 · Yeayoung Noh, Junsang Ahn, et al. · Global Fashion Management Conference
Athletes’ Fan Meeting as a Marketing Vehicle: The Influence of Strategic Alignment Between Athlete and Team Brand Images
2024 · Junsang Ahn, Yeayoung Noh · Journal of Global Sport Management
The Effects of Coaching Behavior on Motivation and Participation Behavior of Student Athletes
2024 · 국립공주대학교 생활체육지도학과, 조교수, Kyungyeol Kim, et al. · The Korea Journal of Sport
What Drive Fans to Watch Sport Live Streaming: the Case of the Fifa World Cup Qatar 2022
2023 · Yeayoung Noh, Sangwoo Kim, et al. · Global Fashion Management Conference
The Effect of Servicescape in Professional Baseball Stadium on Spectator##x2019;s Satisfaction and Repatronage Intention
2022 · Buyeong Lee, Kihan Kim, et al. · INTERNATIONAL JOURNAL OF HUMAN MOVEMENT SCIENCE
Investigating the Usage of Super Bowl Advertisers’ Official Twitter Accounts: a Panel Data Analysis of Super Bowl Advertisers in 2019
2019 · Yeayoung Noh, Hyuksoo Kim, et al. · Global Fashion Management Conference
Perceived Images of Each Types of E-sports: Concept Presentation and Development of a Measurement Scale
2018 · Jongho Kim, Yeayoung Noh, et al. · Global Fashion Management Conference
Works count: 36
Citation count: 76
H-index: 6
I10-index: 4
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