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Saurabh Mittal

MOBILE MARKETING CAMPAIGNS: PRACTICES, CHALLENGES and OPPORTUNITIES
2019 · Vikas Kumar, Saurabh Mittal · International Journal of Business Innovation and Research · 77
Analyzing the Role of Technological Capabilities and Digital Marketing on the Performance of E-Commerce-Based SMEs
2024 · Saurabh Mittal, Vikas Kumar · Indian Journal of Marketing · 51
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Study of knowledge management models and their relevance in organisations
2019 · Vikas Kumar, Saurabh Mittal · International Journal of Knowledge Management Studies · 29
Impact of marketing-mix, culture and experience as moderator to purchase intention and purchase decision for online music product in Indonesia
2021 · Reni Diah Kusumawati, Teddy Oswari, et al. · International Journal of Business Innovation and Research · 28
A strategic framework for non-intrusive mobile marketing campaigns
2022 · Saurabh Mittal, Vikas Kumar · International Journal of Electronic Marketing and Retailing · 17
A Framework for Ethical Mobile Marketing
2020 · Saurabh Mittal, Vikas Kumar · International Journal of Technoethics · 15
The Perpetration and Prevention of Cyber Crime: An Analysis of Cyber Terrorism in India
2012 · Poonam Kumar, Saurabh Mittal · International Journal of Technoethics · 14
Impact of Marketing-Mix, Culture and Experience as Moderator to Purchase Intention and Purchase Decision for Online Music Product in Indonesia
2020 · Saurabh Mittal, Tristyanti Yusnitasari, et al. · International Journal of Business Innovation and Research · 8
From play to pay: A systematic review of gamification in modern financial ecosystems
2026 · Rajshree Misara, Swati Sharma, et al. · Acta Psychologica · 6
Consumer Behaviour Analysis in Online Music Purchases in Indonesia by Implementing 7P’s Marketing Strategy Using Quality Function Deployment (QFD)
2019 · Rizki Ariyani, Tristyanti Yusnitasari, et al. · American Journal of Engineering and Technology Management · 6
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A Study of Cyber Crime and Perpetration of Cyber Crime in India
2019 · Saurabh Mittal, Ashu Singh · IGI Global eBooks · 6
Music Recommendation System Design for Online Platform with the Concept of Unified Modeling Languange (UML)
2018 · Teddy Oswari, Tristyanti Yusnitasari, et al. · International Conference on Sustainable Energy, Electronics, and Computing Systems (SEEMS) · 4
A Study of Cyber Crime and Perpetration of Cyber Crime in India
2014 · Saurabh Mittal, Ashu Singh · Advances in human and social aspects of technology book series · 4
Social Media and Trust Management During the Pandemic
2023 · Manju Lata, Saurabh Mittal · Routledge eBooks · 3
Design and test music recommendation system for online music websites using collaborative filtering approach
2020 · Teddy Oswari, Tristyanti Yusnitasari, et al. · International Journal of Digital Signals and Smart Systems · 2
Lossless Data Compression for Energy Efficient Transmission Over Wireless Network
2012 · Saurabh Mittal · 2
Unveiling Critical Success Factors for Marketing Intelligence : A Multi-Method Framework
2026 · Sushant Kumar Vishnoi, Vikram Kumar Sharma, et al. · Prabandhan Indian Journal of Management · 1
From Attribution to Action: Causal Incrementality and Bandit-Based Optimization for Omnichannel Customer Acquisition in Retail Media Networks
2025 · Saurabh Mittal · International Journal of Research Publications in Engineering Technology and Management · 1
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Buddy4Study: Technology-Driven CSR Initiative
2024 · Shalini Aggarwal, Saurabh Mittal, et al. · Asian Journal of Management Cases · 1
Congestion Control in Mobile Adhoc Network
2017 · Saurabh Mittal · International Journal of Advanced Research in Computer Science and Software Engineering · 1
Digital Technology in Business and Data Analytics
2026 · Saurabh Mittal · CRC Press eBooks
Beyond Support: Ensuring Sustainable Independence – The Exit Strategy of Aarohan from Women’s Empowerment Programmes
2026 · Saurabh Mittal, Shalini Aggarwal, et al. · Asian Journal of Management Cases
3.23P Natural history and outcome measures in facioscapulohumeral muscular dystrophy in India
2026 · Vishnu Venugopalan Yamuna, Nimita Rani, et al. · Neuromuscular Disorders
Adding a New Cog to Wheel: Involving Management Students in Women Empowerment Framework
2026 · Saurabh Mittal, Shalini Aggarwal · Springer proceedings in business and economics
Crowdfunding in Financial Acumen
2021 · Shalini Aggarwal, Nitin Kulshrestha, et al. · Apple Academic Press eBooks
Works count: 26
Citation count: 276
H-index: 8
I10-index: 7
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