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Satadruta Mookherjee

Observed name: Mookherjee, Satadruta
ORCID: 0000-0001-9780-7086
Observed ORCID: 0000-0001-9780-7086
OpenAlex ID: A5040710120
Multichannel presence, boon or curse?: A comparison in price, loyalty, regret, and disappointment
2021 · Satadruta Mookherjee, Jennifer J. Lee, et al. · Journal of Business Research · 24
Pandemic‐led brand switch: Consumer stickiness for private‐label brands
2024 · Satadruta Mookherjee, Savisesh Malampallayil, et al. · Journal of Consumer Behaviour · 19
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Advertising green products on brands’ official social media accounts or mega-influencer accounts?
2025 · Yiping (Amy) Song, Jiming Wu, et al. · Information & Management · 15
Examining the Impact of Sponsored Search Results on Choice: An Anchoring Perspective
2023 · Abhi Bhattacharya, Stacey Robinson, et al. · Journal of Interactive Marketing · 6
Valuing bets and hedges
2018 · Subimal Chatterjee, Satadruta Mookherjee · Judgment and Decision Making · 3
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Affinity to mnemonic features of social media: Antecedent and consequences
2023 · Satadruta Mookherjee, Smaraki Mohanty, et al. · Journal of Consumer Behaviour · 2
To short or not to short? Improving morality judgments of short trades and short traders
2020 · Subimal Chatterjee, M. Deniz Dalman, et al. · Journal of Business Research · 2
How Researchers’ Analytical Decisions Impact Brand Price Elasticity Estimates: Insights from A Many-Analyst Study
2026 · Oliver Koll, Hannes Datta, et al. · PsyArXiv (OSF Preprints)
How Researchers’ Analytical Decisions Impact Brand Price Elasticity Estimates: Insights from A Many-Analyst Study
2026 · Oliver Koll, Hannes Datta, et al. · PsyArXiv (OSF Preprints)
Spend it or Earn it? A Comparative Assessment of Market and Social Signals in Social Commerce
2026 · Satadruta Mookherjee, Shabnam Nazari, et al. · Information Systems Frontiers
Aligning Anthropomorphic Product Visuals and Text Descriptions when Advertising to Control-Oriented Consumers
2026 · Dalman, Deniz, Chatterjee, Subimal, et al. · HAL
Brands in Metaverse
2023 · Julia Pueschel, Satadruta Mookherjee, et al. · Global Fashion Management Conference
Examining the Impact of Sponsored Search Results on Choice
2023 · Abhimanyu Bhattacharya, Satadruta Mookherjee, et al. · Global Fashion Management Conference
Multichannel Presence, Boon or Curse?: a Comparison in Price, Loyalty, Regret, and Disappointment
2019 · Satadruta Mookherjee, Jennifer J. Lee · Global Fashion Management Conference
Differential Effect of Smart Device Recommendation on Consumption Likelihood of Vice and Virtue Products
2019 · Rumela Sengupta, Satadruta Mookherjee, et al. · ACR North American Advances
Believing in and Reacting to Rumors: the Role of Congruity and Nature of Existing Predisposition
2018 · Satadruta Mookherjee, Subimal Chatterjee · ACR North American Advances
19-D: Studying Bets and Hedges in Simple Lotteries
2017 · Subimal Chatterjee, Satadruta Mookherjee · ACR North American Advances
Works count: 19
Citation count: 71
H-index: 4
I10-index: 3
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