Get started
Author

Fung Yi Tam

Observed names: F-Y. Tam, F.Y. Tam, Fung-Yi Tam, Fung-yi Tam, Joyce F. Y. Tam, Tam, FY
ORCID: 0000-0001-8688-6866
Observed ORCID: 0000-0001-8688-6866
OpenAlex ID: A5040720270
Digital marketing strategies for luxury fashion brands: A systematic literature review
2024 · Fung Yi Tam, Jane Lung · International Journal of Information Management Data Insights · 81
Explore how Chinese consumers evaluate retail service quality and satisfaction
2012 · W. M. To, Joyce F. Y. Tam, et al. · Service Business · 45
Impact of COVID-19 and innovative ideas for a sustainable fashion supply chain in the future
2022 · Fung Yi Tam, Jane W.Y. Lung · foresight · 39
Production sourcing strategies and buyer‐supplier relationships
2007 · F.Y. Tam, K.L. Moon, et al. · Journal of Fashion Marketing and Management · 35
Luxury fashion brands in metaverse retailing – a review of literature and practice
2024 · Fung Yi Tam, Jane Lung · foresight · 20
Opportunities and challenges: Hong Kong as Asia's fashion hub
2005 · F.Y. Tam, T.S. Chan, et al. · Journal of Fashion Marketing and Management · 11
Analysis of Fabric Drape and Garment Drape
2002 · S.F. Ng, C.L. Hui, et al. · Research Journal of Textile and Apparel · 8
A Study of Chinese Consumers towards Lifestyles of Health and Sustainability
2021 · Fung Yi Tam, Jane W. Y. Lung, et al. · Journal of Economics and Business · 6
Production Outsourcing: Perspectives from Small and Medium-sized Enterprises
2014 · Karen Ka-Leung Moon, Fung-Yi Tam, et al. · Research Journal of Textile and Apparel · 5
The critical success factors of sourcing production for small and medium-sized clothing firms in Hong Kong
2005 · Fung Yi Tam, KL Moon, et al. · PolyU Institutional Research Archive (Hong Kong Polytechnic University) · 5
Sourcing performance satisfaction: A study of the critical success factors and firm-related characteristics
2005 · F-Y. Tam, K-L. Moon, et al. · Journal of the Textile Institute · 4
Blockchain technology adoption in the fashion supply chain: a review on the practices of fashion brands
2025 · Fung Yi Tam · Journal of Global Operations and Strategic Sourcing · 3
The Motivations for Sourcing Production Offshore: A Multiple Case Study of Small and Medium-Sized Clothing Firms in Hong Kong
2004 · Fung-yi Tam, Ka-leung Moon, et al. · Research Journal of Textile and Apparel · 3
The Implementation of Digital Marketing Strategies: Gucci’s Next Move
2025 · Fung Yi Tam, Jane Lung · SAGE Publications: SAGE Business Cases Originals eBooks · 1
The Role of Social Media in Promoting Mobile Payment: A Qualitative Study of Consumers in Macao
2023 · Fung Yi Tam, Jane W. Y. Lung, et al. · Journal of Economics and Business · 1
Are You Ready to Implement the Digital Product Passport for Your Fashion Products?
2026 · Fung Yi Tam · SAGE Publications: SAGE Business Cases Originals eBooks
Production sourcing : a study of the difference between small and large enterprises in the Hong Kong clothing industry
2004 · Fung Yi Tam, Kirk L. Moon, et al. · PolyU Institutional Research Archive (Hong Kong Polytechnic University)
A exploratory study on production outsourcing strategies : a comparison between the small and medium sized clothing trading and manufacturing firms in Hong Kong
2002 · Tam, FY, Moom, KL, et al. · PolyU Institutional Research Archive (Hong Kong Polytechnic University)
Works count: 18
Citation count: 267
H-index: 7
I10-index: 6
Year
Topic
Type