Get started
Author

Maria Sarmento

Predicting entrepreneurial motivation among university students: The role of entrepreneurship education
2016 · Minoo Farhangmehr, Paulo Gonçalves, et al. · Education + Training · 177
Applying a relationship marketing perspective to B2B trade fairs: The role of socialization episodes
2014 · Maria Sarmento, Cláudia Simões, et al. · Industrial Marketing Management · 115
The evolving role of trade fairs in business: A systematic literature review and a research agenda
2018 · Maria Sarmento, Cláudia Simões · Industrial Marketing Management · 96
Consumption dynamics during recession and recovery: A learning journey
2019 · Maria Sarmento, Susana Marques, et al. · Journal of Retailing and Consumer Services · 73
PDF
A relationship marketing perspective to trade fairs: insights from participants
2015 · Maria Sarmento, Minoo Farhangmehr, et al. · Journal of Business and Industrial Marketing · 64
Trade fairs as engagement platforms: the interplay between physical and virtual touch points
2019 · Maria Sarmento, Cláudia Simões · European Journal of Marketing · 52
From organizational ambidexterity to organizational performance: The mediating role of value co-creation
2024 · Maria Sarmento, Cláudia Simões, et al. · Industrial Marketing Management · 46
Social Marketing to achieve the Sustainable Development Goals (SDGs) in 2030 Agenda by the United Nations
2023 · M. Mercedes Galan-Ladero, Maria Sarmento, et al. · International Review on Public and Nonprofit Marketing · 22
PDF
Participating in Business-to-Business Trade Fairs: Does the Buying Function Matter?
2015 · Maria Sarmento, Minoo Farhangmehr, et al. · Journal of Convention & Event Tourism · 22
Grounds of Visitors' Post-Trade Fair Behavior: An Exploratory Study
2016 · Maria Sarmento, Minoo Farhangmehr · Journal of Promotion Management · 19
Mapping Marginalization: A Multilevel Exploration of Chronic Homelessness
2025 · Maria Sarmento, Claudia Huber, et al. · Journal of Community & Applied Social Psychology · 8
B2B Interactions at Trade Fairs and Relationship Quality: A Conceptual Approach
2014 · Maria Sarmento, Cláudia Simões, et al. · Emerald Group Publishing Limited eBooks · 5
Trade Fairs, Trade Shows, and Exhibitions: A Literature Review: An Abstract
2019 · Maria Sarmento, Cláudia Simões · Developments in marketing science: proceedings of the Academy of Marketing Science · 3
PDF
Consumer Attitudes During Periods of Economic Downturn: Embodying Responsible Behaviors
2018 · Maria Sarmento, Mercedes Galan-Ladero, et al. · Springer proceedings in business and economics · 3
Resilience among the chronically homeless: Insights from a longitudinal ethnographic study
2025 · Maria Sarmento, Claudia Huber · Journal of Human Behavior in the Social Environment · 2
Consumer Behavior during Recessions: A Qualitative Approach: An Abstract
2020 · Maria Sarmento, Susana Marques, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science · 2
Balancing care and control: Emotional labour and dignity in a solidarity restaurant
2025 · Maria Sarmento · Critical Social Policy · 1
Interactions with Existing and Potential Customers: The Role of Physical and Virtual Trade Fairs: An Abstract
2019 · Maria Sarmento, Cláudia Simões · Developments in marketing science: proceedings of the Academy of Marketing Science · 1
Everyday Life after COVID-19 and the Moral Recalibration of Time
2026 · Maria Sarmento, Sofia Amorim Lopes · The Sociological Review
The Effects of Organizational Ambidexterity and Co-creation on Organization Performance
2023 · Maria de Lurdes Sarmento, Cláudia Simões · Global Fashion Management Conference
Marketing relacional : conceitos e desafios
2008 · Maria Sarmento, Minoo Farhangmehr, et al.
Works count: 21
Citation count: 711
H-index: 10
I10-index: 10
Year
Topic
Type