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María Alesanco-Llorente

Observed institution: Universidad de La Rioja
ORCID: 0000-0001-9142-1203
Observed ORCID: 0000-0001-9142-1203
OpenAlex ID: A5040852440
Mobile-assisted showrooming behavior and the (r)evolution of retail: The moderating effect of gender on the adoption of mobile augmented reality
2023 · María Alesanco-Llorente, Eva Reinares-Lara, et al. · Technological Forecasting and Social Change · 54
Assessing the key variables of mobile-assisted showroomers’ behavior to enhance their shopping experience
2024 · María Alesanco-Llorente, Eva Reinares-Lara, et al. · Journal of Global Fashion Marketing · 8
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The mobile-assisted showroomer’s dilemma: where to buy? Actions to prevent sales leakage
2023 · María Alesanco-Llorente, Eva Reinares-Lara, et al. · Humanities and Social Sciences Communications · 5
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La realidad aumentada como llave para abrir la tienda física al "mobile-assisted showroomer": ¿presente o futuro del "retail"?
2022 · María Alesanco-Llorente, Jorge Pelegrín-Borondo, et al. · Revista de Marketing y Publicidad · 3
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Works count: 4
Citation count: 70
H-index: 3
I10-index: 1
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