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Oktafalia Marisa Muzammil

Observed names: Muzammil, Oktafalia Marisa, Oktafalia M Muzammil
Institution: Binus University
ORCID: 0009-0004-8515-2640
Observed ORCID: 0009-0004-8515-2640
OpenAlex ID: A5040884898
Do Women Consider Purchasing Eco-Friendly Beauty Products? An Examination of Personal Motivations and Perceived Social Media Marketing
2024 · Michael Christian, Lasmery R. M. Girsang, et al. · Lecture notes in networks and systems · 15
Pengaruh Experiential Marketing Terhadap Keputusan Pembelian Konsumen Generasi Millenial Pada Platform E-commerce
2018 · Rina Nur Chasanah, Oktafalia Marisa Muzammil, et al. · National Conference of Creative Industry · 10
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Eco-Friendly Shopping Bags and The Younger Generation in Urban Areas: Can Environmental Consciousness and Attitude Influence Green Buying Decision?
2025 · Michael Christian, Edi Purwanto, et al. · IOP Conference Series Earth and Environmental Science · 9
Gamification in the Marketplace for Gen Z: Determinants Using Gamified Learning Theory
2024 · Michael Christian, Kurnadi Gularso, et al. · International Seminar on Application for Technology of Information and Communication (iSemantic) · 8
Halal Certification and Its Relationship to Business Value: A Perspective of Fish Salting SMEs
2024 · Michael Christian, Henilia Yulita, et al. · E3S Web of Conferences · 7
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Evaluating AI-Induced Anxiety and Technical Blindness in Healthcare Professionals
2024 · Michael Christian, Ratlan Pardede, et al. · International Conference on Creative Communication and Innovative Technology (ICCIT) · 4
Implementation of Logistics Super App: Impact on Technostress Creators, Employee Engagement, and Generational Roles
2024 · Michael Christian, Kurnadi Gularso, et al. · International Conference on Information Management and Technology (ICIMTech) · 3
Analisis Return Portofolio Yang Optimal Pada Saham Lq 45 Yang Tercatat Di Bursa Efek Indonesia Selama Periode 2008-2010
2017 · Jolanda Saputri, Oktafalia Marisa Muzammil · Business Management Journal · 3
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Does Value Added Tax Incentives Make a Difference to the Banking’s Financial Performance? an Evidence From Indonesia’s Banking Industry
2023 · Edwin Arius, Oktafalia M Muzammil, et al. · Jurnal Muara Ilmu Ekonomi dan Bisnis · 2
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Communicating Smart City Value: How Water Sustainability Influences Generation Z’s Urban Living Preferences
2026 · Michael Christian, Oktafalia Marisa Muzammil, et al. · Environmental science and engineering · 1
Social and Psychological Drivers of Green Behavior: The Case of Recycled Bag Adoption Among Urban Youth
2026 · Michael Christian, Ratlan Pardede, et al. · Environmental science and engineering · 1
From Technology to Digital Ecosystem Engagement: Investigating Students’ Satisfaction with the Distance Learning Experience
2025 · Michael Christian, Henilia Yulita, et al. · International Conference on Information Management and Technology (ICIMTech) · 1
Imagination Over Intelligence? Assessing Determinants of Willingness to Accept AI-Based Tourism Advertising in the Chinese Digital Landscape
2025 · Michael Christian, Guan Nan, et al. · International Conference on Information Management and Technology (ICIMTech) · 1
The Influence of Mother’s Role in Strengthening Millennial Perceptions of Gender Intelligence
2024 · Henilia Yulita, Koerniawan Hidajat, et al. · Contributions to finance and accounting · 1
Determinant Factors of Skincare Brand Loyalty Among Generation Z in Jakarta
2024 · Henilia Yulita, Titi Widaningsih, et al. · Contributions to finance and accounting · 1
Manajemen Komunikasi Dan Interpretasi Diri Sebagai Pembekalan Dunia Kerja (smk Yadika – Jakarta)
2020 · Oktafalia Marisa Muzammil, Janny Rowena, et al. · Jurnal Pengabdian dan Kewirausahaan · 1
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How does FOMO exists in Times of Crisis?
2026 · Anisa Larasati, Leo Andri Yulius Caesar, et al. · Dinasti International Journal of Education Management And Social Science
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Understanding sustainable organic food repurchase through behavioral and health factors
2026 · Michael Christian, Suryo Wibowo, et al. · Agrarian Bulletin of the North Caucasus
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Perceived Generative AI Knowledge and Perceived Ease of Use in AI-Generated Lecture Delivery Across Learning Ecosystems
2026 · Guan Nan, Michael Christian, et al. · International Conference on Information Management and Technology (ICIMTech)
Influence of Agency and Distributor Systems on Supply Chain Performance in Indonesia's Ice Cream Industry
2026 · Muzammil, Oktafalia Marisa, Ong, Elsen · Zenodo (CERN European Organization for Nuclear Research)
Sustainable Water Consumption or Convenient Habit? Understanding the Health-Oriented Trade-Offs of Gen Z Plastic Bottled Water Buyers
2026 · Suryo Wibowo, Michael Christian, et al. · Environmental science and engineering
Moderating the Digital Shift: How Competitive Pressure Shapes the Impact of E-Commerce Adoption on Marketing Performance in Fashion MSMEs
2026 · Michael Christian, Henilia Yulita, et al. · IFIP advances in information and communication technology
The Moderating Effects of Two Types of Online Reviews in Social Media on Smartphone Trust and Purchase Intention among Gen Z
2026 · Michael Christian, Henilia Yulita, et al. · Studies in systems, decision and control
Gamification and Intergenerational Dynamics: Examining Prompts, Rewards, and the Loyalty of Gamified Users
2026 · Michael Christian, Kurnadi Gularso, et al. · Studies in systems, decision and control
Smart Urban Living Reconsidered: Health Services and Infrastructure as Key Drivers over Green Environment
2025 · Suryo Wibowo, Rima Melati, et al. · IOP Conference Series Earth and Environmental Science
Works count: 48
Citation count: 68
H-index: 5
I10-index: 2
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