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Martin Yongho Hyun

Observed name: М. Hyun
ORCID: 0000-0002-7153-7513
Observed ORCID: 0000-0002-7153-7513
OpenAlex ID: A5041110579
Virtual destination image: Testing a telepresence model
2011 · Martin Yongho Hyun, Robert Martin O'Keefe · Journal of Business Research · 271
Predicting the use of smartphone-based Augmented Reality (AR): Does telepresence really help?
2016 · Hyeon-Cheol Kim, Martin Yongho Hyun · Computers in Human Behavior · 168
Mobile-mediated virtual experience in tourism: Concept, typology and applications
2009 · Martin Yongho Hyun, Seoki Lee, et al. · Journal Of Vacation Marketing · 160
Exploring the Role of Innovative Technologies in Building a Knowledge-Based Destination
2008 · Pradeep Racherla, Clark Hu, et al. · Current Issues in Tourism · 95
Corporate social responsibility (CSR), ethical climate and pride in membership moderated by casino dealers’ customer orientation
2021 · Martin Yongho Hyun, Lisa Gao, et al. · International Journal of Contemporary Hospitality Management · 26
Refinement and Validation of a Multidimensional Destination Brand Equity Scale for Inbound and Outbound Chinese Travelers: A Cross-National Perspective
2019 · Martin Yongho Hyun, Hyeon-Cheol Kim · Journal of Travel Research · 22
Mobile Services as a Marketing Tool to Enhance Restaurant Revenue: An Exploratory Study
2010 · Seoki Lee, Johye Hwang, et al. · Journal of Hospitality Marketing & Management · 20
Inter-Satisfaction between Website and Automated Call Distribution (ACD) Systems
2014 · Martin Yongho Hyun, Hyeon-Cheol Kim, et al. · Journal of Travel & Tourism Marketing · 11
Motivations to walk Jeju “Ollegil”, South Korea: development and validation of a walking motivation scale
2016 · Martin Yongho Hyun, Young-A Park, et al. · Tourism Planning & Development · 9
Residents’ citizenship behavior between collectivism and individualism: the roles of COVID-19 recurrence risk and length of residency
2023 · Martin Yongho Hyun, Mesay Sata Shanka, et al. · Journal of Sustainable Tourism · 8
When Does (Mis)Fit Between Customer Service Orientation and Internal Service Qualities Matter for Frontline Employees’ Pride in Membership and Their Behaviors?
2024 · Martin Yongho Hyun, Lisa Gao, et al. · Cornell Hospitality Quarterly · 5
Chapter 3 A Model of Virtual Destination Branding
2009 · Martin Yongho Hyun, Liping A. Cai · Bridging tourism theory and practice · 5
Effects of perceived benefits and concerns misfit on residents’ destination citizenship behaviors: a moderating role of perceived risk of COVID-19 recurrence
2023 · Martin Yongho Hyun, SoYeon Jung, et al. · Journal of Sustainable Tourism · 3
The double-edged sword of phygital technologies: how phygital overload shapes museum experience and evaluation through visitor review insights
2026 · Ouidade Sabri, Redouane Bakrim, et al. · Journal of Services Marketing · 2
Effects of competence support–frustration misfit in e-shopping cart systems on task engagement and payment behavior: evidence from Gabon
2026 · Martin Yongho Hyun, Mebrahtu Leake Teklehaimanot, et al. · Journal of Strategic Marketing · 1
I Share Therefore I am: How and When Social Identity Shapes SNS Photo-Sharing Behavior Among Gen Z Festivalgoers
2025 · Martin Yongho Hyun, Mesay Sata Shanka, et al. · Event Management · 1
Modal Antecedents of Social Media Usage Motivations for Generation Z in Kazakhstan
2020 · D. Sadyk, М. Hyun · The Journal of Economic Research & Business Administration · 1
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Co-creating agritourism experiences: a moderation model linking Hedonic–Utilitarian dimensions, host–guest interaction and satisfaction
2026 · Martin Yongho Hyun, Mathew Thomas Gil, et al. · The TQM Journal
When transparency signals backfire: A reverse signaling framework for trust erosion in online hotel reviews
2026 · Redouane Bakrim, Martin Yongho Hyun, et al. · International Journal of Hospitality Management
From COVID ‐19 Recurrence Risk to Destination Citizenship Behavior: Three‐Path Benefit–Concern Mediation and the Boundary Role of Employment Status
2026 · Martin Yongho Hyun, Soyeon Jung, et al. · International Journal of Tourism Research
The Paradoxical Effects of Transparency Signals on Consumer Online Trust on Digital Platforms
2025 · Martin Yongho Hyun, Bakrim Redouane, et al. · Innovations
Destination Brand Equity Scale
2020 · Martin Yongho Hyun, Hyeon-Cheol Kim · PsycTESTS Dataset
Online Representation of Tourism: an Analysis of Search Results From a Major Search Engine
2016 · Zheng Xiang, Daniel R. Fesenmaier, et al. · Scholarworks (University of Massachusetts Amherst)
Smartphone Application for Augmented Reality Questionnaire
2016 · Hyeon-Cheol Kim, Martin Yongho Hyun · PsycTESTS Dataset
The Conceptual Model of Virtualised Destination Image Formation (VDIF) on the Web-based Internet
2006 · Martin Yongho Hyun, Dimitrios Buhalis · CAUTHE 2006: To the City and Beyond
Works count: 25
Citation count: 808
H-index: 9
I10-index: 8
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