Get started
Author

Breanne A. Mertz

Observed name: Breanne Mertz
Institution: University of Tampa
ORCID: 0000-0003-2730-0700
Observed ORCID: 0000-0003-2730-0700
OpenAlex ID: A5041165250
#SocialMediaWellness: Exploring a research agenda and conceptualization for healthy social media consumption
2023 · Breanne A. Mertz, Ashley Hass, et al. · Journal of Consumer Behaviour · 27
PDF
Dignity in the workplace: a frontline service employee perspective
2023 · Breanne A. Mertz, Jennifer A. Locander, et al. · The Journal of Marketing Theory and Practice · 21
Are Your Students Aware of Social Media Wellness? A Necessary Macromarketing Curriculum Extension
2023 · Kelley Cours Anderson, Louis J. Zmich, et al. · Journal of Macromarketing · 7
Building Trusting Health Care Teams
2025 · D. Matthew Sherrer, Courtney B. Peters, et al. · Anesthesia & Analgesia · 4
Super-heroes at your service: navigating moral dilemmas and small business owner identity in online communities
2025 · Kelley Cours Anderson, Ashley Hass, et al. · Journal of Service Theory and Practice · 3
What Happens When Social Media Influencers Lie? Authenticity and Human Brands: An Abstract
2022 · Louis J. Zmich, Breanne Mertz, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science · 3
The Study of Different Factors Affecting Salesperson Deviance: An Abstract
2020 · Douglas Amyx, Bruce Alford, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science · 2
The phygital well-being paradox in the service ecosystem
2026 · Kelley Cours Anderson, Ashley Hass, et al. · Journal of Services Marketing · 1
Blinded by the buck! Emphasising a bottom-line mentality for frontline employees
2025 · Jennifer A. Locander, Barron W. Brown, et al. · Journal of Marketing Management · 1
Behind the screens: an exploration of social media marketer burnout
2025 · Kiley Pettit, Kelley Cours Anderson, et al. · The Journal of Marketing Theory and Practice · 1
Influencers’ Use of Active Versus Passive Sponsored Content and the Impact on Consumer Perception: An Abstract
2023 · Melanie Moore Koskie, Brittany B. Beck, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science · 1
The hidden burnout crisis facing social media marketers
2026 · Kelley Anderson, Ashley Hass, et al. · The Conversation
A netnography of human trafficking on TikTok: knowledge types, misinformation, and brand reputation
2025 · Breanne A. Mertz, Alec N. Slepchuk, et al. · The Journal of Marketing Theory and Practice
Works count: 13
Citation count: 71
H-index: 4
I10-index: 2
Year
Topic
Type