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Author

Danish Hussain

Institution: Christ University
ORCID: 0000-0001-7617-3280
Observed ORCID: 0000-0001-7617-3280
OpenAlex ID: A5041193773
Analysis of Bullwhip effect: A Behavioral Approach
2019 · Maaz Hasan Khan, Salma Ahmed, et al. · Supply Chain Forum an International Journal · 21
Relative effectiveness of celebrity and product match-up for two high consumer involvement situations
2021 · Danish Hussain, Arham Adnan, et al. · Asia-Pacific Journal of Business Administration · 16
Celebrity Use in Indian Advertising: Analysis and Appraisal
2019 · Danish Hussain · International Journal of Indian Culture and Business Management · 6
Examining the Influence of Digital Media and Brand Trust on Consumer Purchase Intentions: The Mediating Role of Consumer Engagement
2024 · Shariq Zia, Nosheen Nawaz, et al. · Contemporary Issues in Social Sciences and Management Practices · 2
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Examining Instagram commercial posts: utilizing content analysis method
2024 · Annu Balyan, Danish Hussain, et al. · DECISION · 1
Perceived Algorithmic Personalisation and Platform Trust Among Generation Z in India: The Role of Cultural Congruence
2026 · Tanya Sharma, Nikhil Varghese, et al. · Journal of theoretical and applied electronic commerce research
Endorsement modes in social media advertising and the role of consumer involvement
2026 · Danish Hussain, Shrutika Mishra, et al. · Journal of Consumer Marketing
Boosting Competitiveness Through Data: How Online Procurement Drives Data-Driven Decision-Making in Traditional Kirana Shops
2025 · Pradeep Alex, Danish Hussain, et al. · Lecture notes in networks and systems
A Critical Analysis of the Impact of Political Skills on Organizational Engagement and Constructive Behavior
2024 · Danish Hussain, Muhammad Shahnawaz Adil · Priority-The International Business Review
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The Relationship Between Media Representation and Gender Stereotypes
2024 · Mahnoor Fatima, Danish Hussain · Journal of Social Impact Studies
Ensuring a Successful Celebrity Endorsement: a Comparative Study of Match-up Hypothesis and Meaning Transfer Model
2016 · Danish Hussain · international journal of research in computer application & management
Works count: 13
Citation count: 46
H-index: 3
I10-index: 2
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