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Ravi Shekhar Kumar
Institution:
Xavier School of Management
Observed institution:
Xavier School of Management
ORCID:
0000-0002-8499-5505
Observed ORCID:
0000-0002-8499-5505
OpenAlex ID:
A5041632980
The nature and antecedents of brand equity and its dimensions
2013
·
Ravi Shekhar Kumar
, Satyabhusan Dash
, et al.
·
Marketing Intelligence & Planning
·
176
Immediate or delayed! Whether various types of consumer sales promotions drive impulse buying?: An empirical investigation
2021
·
Nirmalya Bandyopadhyay
, Bharadhwaj Sivakumaran
, et al.
·
Journal of Retailing and Consumer Services
·
162
The impact of marketing activities on service brand equity: The mediating role of evoked experience
2018
·
Ravi Shekhar Kumar
, Satyabhusan Dash
, et al.
·
European Journal of Marketing
·
59
Challenges and opportunities of brand corporate social responsibility classification: A review, new conceptualization and future research agenda
2022
·
Ashok A. Prasad
, Ravi Shekhar Kumar
·
International Journal of Consumer Studies
·
21
Examining process mechanism of celebrity attributes on brand advocacy
2024
·
Deepa Halder
, Ravi Shekhar Kumar
, et al.
·
Journal of Consumer Marketing
·
11
Sustainable Distribution in Emerging Markets – African Perspective
2014
·
Subrat Sarangi
, Sanjay Patro
, et al.
·
TRANSNATIONAL MARKETING JOURNAL
·
4
How Internal Organizational Enablers Influence AI-Enabled HRM Adoption: A Dynamic Capabilities Perspective
2026
·
Urmii Himanshu
, Jatinder Kumar Jha
, et al.
·
Information Systems Frontiers
·
2
The Conceptualizing Analysis of Materialize to Dimension of Customer Relationship Management and Brand Equity
2012
·
Ravi Shekhar Kumar
, Ghasem Barani
, et al.
·
2
What Makes Employees Raise Voice? Examining the Impact of High-Involvement HRM and Ethical Climate
2023
·
Kadumbri Kriti Randev
, Jatinder Kumar Jha
, et al.
·
Academy of Management Proceedings
Consumer Attitude and Satisfaction with Counterfeit Cosmetic Products A Study in Himachal Pradesh
2017
·
Ravi Shekhar Kumar
·
Shodhganga
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Works count:
11
Citation count:
437
H-index:
5
I10-index:
5
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