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Kumarashvari Subramaniam

Observed names: Subramaniam Kumarashvari, Subramaniam, Kumarashvari
ORCID: 0000-0003-0924-678X
Observed ORCID: 0000-0003-0924-678X
OpenAlex ID: A5041698198
Effect of Marketing Mix Strategies on the Buying Behaviour of Organic Products: Comparison Between Consumers in Malaysia and China
2023 · Siti Intan Nurdiana Wong Abdullah, Phuah Kit Teng, et al. · IOP Conference Series Earth and Environmental Science · 14
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Turnover Intentions among Gen Y in Malaysia’s Banking Industry
2022 · Sharmila Devi, Asokan Vasudevan, et al. · International Journal of Management and Sustainability · 13
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Relationship of Customer Engagement, Perceived Quality and Brand Image on Purchase Intention of Premium Hotel’s Room
2022 · Liu Xiaoyan, Wong Chee Hoo, et al. · International Journal of Academic Research in Business and Social Sciences · 9
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Analysis of factors affecting purchase intention of slow-fashion products by applying the extended theory of planned behavior
2024 · Tania Adialita, Fiki Annur Ramadanti, et al. · Uncertain Supply Chain Management · 8
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Transformation of Traditional Marketing Communications in to Paradigms of Social Media Networking
2012 · Nair, T. R. Gopalakrishnan, Subramaniam, Kumarashvari · arXiv (Cornell University) · 8
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Transitions of value creation from traditional media to social media architecture
2023 · Kumarashvari Subramaniam, Walton Wider, et al. · Online Journal of Communication and Media Technologies · 4
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Factors Influencing the Consumers Adoption of E-commerce in the Agricultural Market
2021 · Chee Hoo Wong, Pei Pei An, et al. · International Journal of Academic Research in Business and Social Sciences · 3
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An explorative study on intrinsic factors influencing decision-making and turnover intention with gender as moderating factor among call center employees in Malaysia
2025 · Ganesh Ramasamy, Sri Sharmila Banu Dorai Raj, et al. · International Journal of Innovative Research and Scientific Studies · 2
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Perceived organizational support, self-regulation, job adjustment and expatriate retention in the international education sector in Vietnam
2024 · Anantha Raj A. Arokiasamy, Asokan Vasudevan, et al. · Multidisciplinary Science Journal · 2
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Transitions in marketing communications from traditional architectures to social network patterns
2013 · Kumarashvari Subramaniam, T.R. Gopalakrishnan Nair · International Journal of Internet Marketing and Advertising · 1
More Than a Tool: Undergraduate Tourism Students' Lived Experiences of Co-Creating Knowledge With Generative AI In Project-Based Learning
2026 · Madura Pathirana, Sriganeshvarun Nagaraj, et al. · Journal of Block and Intensive Learning and Teaching
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The Sustainability of Higher Education Transformation in Post-COVID-19 Pandemic: The Global Online Challenges
2026 · Puspanathan Doraisingam, Anantha Raj A. Arokiasamy, et al. · International Journal of Drug Delivery Technology
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Leadership in the Age of Artificial Intelligence: A Global Bibliometric and Science Mapping Study
2026 · Syafiza Saila Samsudin, Abidah Saad, et al. · PaperAsia
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Decoding Employee Turnover: How Job Satisfaction, Commitment, Work-Life Balance, and Compensation Shape Intentions in Malaysia’s Service Industry
2025 · Swee Mei Yandy Lizada Chi, Kumarashvari Subramaniam, et al. · Journal of Cultural Analysis and Social Change
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Decoding digital influence: The role of mobile advertising message content in shaping purchase intention for sustainable building business strategy in Malaysia
2025 · Sandar Tun, Ganesh Ramasamy, et al. · International Journal of Innovative Research and Scientific Studies
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Predicting Parents’ Satisfaction with Child Care Centers in Johor Bahru, Malaysia during the Pandemic
2022 · Lim Li Shuang, Wong Chee Hoo, et al. · International Journal of Academic Research in Business and Social Sciences
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Works count: 18
Citation count: 64
H-index: 5
I10-index: 2
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