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Merve Vardarsuyu

Observed names: Merve VARDARSUYU, Vardarsuyu, Merve
ORCID: 0000-0002-7676-6294
Observed ORCID: 0000-0002-7676-6294
OpenAlex ID: A5041836257
Examining the relationships between brand authenticity, perceived value, and brand forgiveness: The role of cross-cultural happiness
2023 · Christina Papadopoulou, Merve Vardarsuyu, et al. · Journal of Business Research · 113
Social media influencers in tourism and hospitality: a comprehensive review combining bibliometric analysis and systematic literature review
2025 · Ammar Javed, Merve Vardarsuyu, et al. · Anatolia · 30
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Managers’ process thinking skills, dynamic capabilities and performance in export ventures
2023 · Merve Vardarsuyu, Stavroula Spyropoulou, et al. · International Marketing Review · 21
Consumer xenocentrism: a systematic literature review
2025 · Merve Vardarsuyu, Christina Papadopoulou, et al. · International Marketing Review · 3
Marka Etki̇leşi̇mi̇ Ve Marka Deneyi̇mi̇ İli̇şki̇si̇nde Sosyal Etki̇ Ve Marka Güveni̇ni̇n Düzenleyi̇ci̇ Rolü
2022 · Merve VARDARSUYU · Pazarlama ve Pazarlama Araştırmaları Dergisi · 3
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From sales exaptation to digital transformation: Value creation from remote selling
2025 · Kshitij Bhoumik, Reika Igarashi, et al. · Technological Forecasting and Social Change · 2
Müşteri Özdeşleşmesinin Gelişimi: Sistematik Literatür İncelemesi ve Gelecek Araştırmalar için Öneriler
2022 · Vardarsuyu, Merve, Kazancı Sunaoğlu, Şerife · Eskişehir Osmangazi Üniversitesi İktisadi ve İdari Bilimler Dergisi · 2
Tüketi̇ci̇-marka Özdeşleşmesi̇ni̇n Daha Çok Ödemeye Etki̇si̇: Materyali̇zm, Benzerli̇kten Kaçinma Ve Dürtüsel Satin Almanin Rolü
2022 · Şerife KAZANCI SUNAOĞLU, Merve VARDARSUYU · Pazarlama ve Pazarlama Araştırmaları Dergisi · 2
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The technostress paradox: Understanding when CRM systems and their AI functions hurt or help sales performance
2026 · James Adeniji, Reika Igarashi, et al. · Journal of Business Research
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Examining the relationships between brand authenticity, perceived value, and brand forgiveness: The role of cross-cultural happiness
2023 · Merve Vardarsuyu · Newcastle University ePrints (Newcastle Univesity)
The Predictive Power of Consumer Dispositions on Domestic and Product Purchase
2023 · Adamantios Diamantopoulos, Christina Papadopoulou, et al. · Global Fashion Management Conference
Marka Sevgi̇si̇ni̇n Kavramsallaştirilmasi, Ölçümü, Nedenleri̇ Ve Sonuçlarina Yöneli̇k Kri̇ti̇k Bi̇r İnceleme
2023 · Merve Vardarsuyu, Beyza Gültekin · Pazarlama ve Pazarlama Araştırmaları Dergisi
Works count: 13
Citation count: 176
H-index: 3
I10-index: 3
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