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Author

Ekaterine Urotadze

Observed names: Urotadze უროტაძე, Urotadze, Ekaterine
Observed institution: Tbilisi State University
ORCID: 0000-0002-9680-8084
Observed ORCID: 0000-0002-9680-8084
OpenAlex ID: A5041890904
Functions of Retailing
2016 · Babulia Mghebrishvili, Ekaterine Urotadze · IISES International Academic Conference · 5
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The Role of Social Media Marketing in Attitude Towards Georgian Consumers to Travel Agencies
2020 · Ekaterine Urotadze · SSRN Electronic Journal · 3
About the importance of brand as a system
2018 · Maia Seturi, Ekaterine Urotadze · Routledge eBooks · 2
Effect of Social Media Influencers on Consumer Brand Engagement and Its Implications on Purchase Intention
2025 · Nugzar Todua, Ekaterine Urotadze · IGI Global eBooks · 1
Digital Transformation in the Georgian Healthcare Sector: Marketing Aspects of Technology Acceptance
2026 · Nugzar Todua, Ekaterine Urotadze, et al. · IGI Global eBooks
Emotional Impact on the Retail Customer Through Digital Marketing
2024 · Ekaterine Urotadze, Natia Tsakadze · Innovative economics and management
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Promoting Healthy Eating Behavior Through Social Marketing
2024 · Nugzar Todua, Charita Jashi, et al. · Advances in marketing, customer relationship management, and e-services book series
Challenges of Business Social Responsibility in the Conditions of Coronavirus Pandemic
2021 · Babulia Mghebrishvili, Ekaterine Urotadze · EcoForum
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Impact of social media on buying decision of tourism service consumers
2019 · Urotadze, Ekaterine · Institutional Repository of Vadym Hetman Kyiv National Economic University iRKNEU (Kyiv National Economic University named after Vadym Hetman)
Facilitation of Customer Behavior Through Social Media Marketing
2019 · Charita Jashi, Ekaterine Urotadze · SSRN Electronic Journal
Impact of internet marketing on consumer buying behavior
2018 · Urotadze უროტაძე, Ekaterine ეკატერინე · Ivane Javakhishvili Tbilisi State University Press eBooks
Works count: 14
Citation count: 21
H-index: 3
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