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Annette Kallevig
Observed name:
Kallevig, Annette
Institution:
Høyskolen Kristiania
Observed institution:
Høyskolen Kristiania
ORCID:
0000-0003-3992-2005
Observed ORCID:
0000-0003-3992-2005
OpenAlex ID:
A5041895471
Managing Creativity in the Age Of Data-Driven Marketing Communication: A Model for Agencies to Improve Their Distribution and Valuation of Creativity
2022
·
Annette Kallevig
, Wilson Zuem
, et al.
·
Journal of Advertising Research
·
17
The Distributed Creative Brand Image: Integrating Digital Influencer Collaboration into Omnichannel Marketing Communication
2024
·
Annette Kallevig
·
Springer eBooks
·
5
Maintaining a Creative Brand Image in an Omnichannel World
2021
·
Annette Kallevig
·
Springer eBooks
·
5
Postdigital Iconicity of Runways: Redefining Sustainability in High-End Fashion Marketing
2025
·
Annette Kallevig
, Vésma Kontere McQuillan
·
Springer eBooks
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Works count:
5
Citation count:
27
H-index:
3
I10-index:
1
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