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Lara Mendes Bacalhau

Observed names: Bacalhau, Lara Mendes, Bacalhau, Lara Sofia Mendes, Lara Bacalhau, Lara Sofia Mendes Bacalhau, Miguel Cachulo Pereira
ORCID: 0000-0001-9674-4167
Observed ORCID: 0000-0001-9674-4167
OpenAlex ID: A5041919561
E-Commerce: Issues, Opportunities, Challenges, and Trends
2022 · Vasco Santos, Tatiana Augusto, et al. · Advances in marketing, customer relationship management, and e-services book series · 29
A bibliometric analysis of AI bias in marketing: field evolution and future research agenda
2025 · Lara Mendes Bacalhau, Miguel Cachulo Pereira, et al. · Journal of Marketing Analytics · 20
Digital Transformation of the Retail Point of Sale in the Artificial Intelligence Era
2023 · Victor Santos, Lara Mendes Bacalhau · Advances in marketing, customer relationship management, and e-services book series · 16
Neuromarketing: Decoding the Role of Emotions and Senses and Consumer Behavior
2024 · Rodolfo Cordeiro, Ana Reis, et al. · Advances in human resources management and organizational development book series · 11
A Systematic Review on the Customer Journey Between Two Worlds: Reality and Immersive World
2023 · Joana Neves, Lara Mendes Bacalhau, et al. · Smart innovation, systems and technologies · 11
Usage of Artificial Intelligence for Advertising Creation for Social Media Marketing: ChatGPT Combined with Pictory and DALL·E
2024 · Mustafa Isler, Betul Rumeysa Yesilbel, et al. · Smart innovation, systems and technologies · 6
Augmented Reality and Brand Perception: A Review of Strategies and Impact on Consumer Behavior
2024 · Sara Mendes Pinheiro, Inês Beatriz Fernandes, et al. · Smart innovation, systems and technologies · 6
Scroll, watch, travel: an integrative framework of short-form video influence in destination marketing and place branding
2026 · Miguel Cachulo Pereira, Lara Mendes Bacalhau · Place Branding and Public Diplomacy · 5
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Tourism Marketing in Portugal: Boosting Success Through Geomarketing, IoT and Innovation
2025 · Luís Fernandes Oliveira, Pedro Cardoso Rodrigues, et al. · Smart innovation, systems and technologies · 5
A Systematic Review on AI in Marketing: Personalization of Advertising Campaigns and Impact on Customer Satisfaction
2025 · David Anjos Abreu, Margarida Lima Silva, et al. · Smart innovation, systems and technologies · 4
Technologies Applied to Tourism Marketing: A 10 Years Systematic Literature Review
2024 · Catarina Simões, Daniela Vilão, et al. · Smart innovation, systems and technologies · 4
Performing Skills in the Tourism Industry: A State-of-the-Art Analysis
2025 · Vasco Santos, Bruno Barbosa Sousa, et al. · Advances in human resources management and organizational development book series · 3
The Intersection of Brands and AI: Concepts and Technologies
2024 · Joana Neves, Lara Mendes Bacalhau · Advances in marketing, customer relationship management, and e-services book series · 3
The Consumer Experience in Omnichannel: A Systematic Literature Review
2025 · Inês Estêvão, Joana Marçalo, et al. · Smart innovation, systems and technologies · 2
Dive Into Metaverse: Concept, Evolution, Framework, Technologies, Opportunities, and Trends
2024 · Joana Raquel Neves, Lara Mendes Bacalhau · Advances in social networking and online communities book series · 2
The Impact of Gamification on Consumer Engagement with Brands: Empirical Evidence
2024 · Joana Neves, Margarida Oliveira, et al. · Sylwan · 2
Systematic Literature Review—Factors of Loyalty and Acceptance in Voice Commerce
2023 · Matilde Vieira, Victor Santos, et al. · Smart innovation, systems and technologies · 2
Play to Keep: A Systematic Literature Review and Integrative Framework for Advergames in Brand Experiences
2026 · Joana Raquel Neves, Lara Mendes Bacalhau, et al. · IGI Global eBooks · 1
AI Hallucinations on Marketing: A Systematic Review of Risks, Impacts, and Mitigation Strategies and Future Directions
2026 · Joana Neves, Miguel Cachulo Pereira, et al. · Studies in systems, decision and control · 1
Artificial Intelligence in E-Commerce and Its Impact on Consumer Behavior
2026 · Gonçalo Braga Pereira, Diogo Vaz Ferreira, et al. · Lecture notes in networks and systems · 1
A 25-year bibliometric analysis of the management of sparkling winemaking processes: innovation trends and future research agenda
2025 · Vasco Santos, Lara Bacalhau, et al. · International Journal of Innovation Science · 1
AI in Search—Redefining SEO in Digital Marketing Strategy and Practices
2025 · Miguel Cachulo Pereira, Joana Neves, et al. · Lecture notes in networks and systems · 1
Capital das Marcas Organizacionais (B2B): Uma Abordagem em Contexto de Ingredient Branding - Os Casos da Shimano, Inc. e Órbita - Bicicletas Portuguesas, Lda.
2020 · Bacalhau, Lara Sofia Mendes · Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT) · 1
Antecedentes da Fidelização de Clientes: Um Estudo no Sector das Telecomunicações Móveis.
2010 · Bacalhau, Lara Sofia Mendes · Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT) · 1
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Applications of AI Chatbots in Marketing and Customers' Response
2026 · Miguel Cachulo Pereira, Lara Mendes Bacalhau · IGI Global eBooks
Works count: 52
Citation count: 138
H-index: 6
I10-index: 5
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