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Ebru Genç

Observed names: Ebru GENÇ, Ebru Genc
Institution: Hiram College
ORCID: 0000-0002-6532-3906
Observed ORCID: 0000-0002-6532-3906
OpenAlex ID: A5042141820
The impact of SME internationalization on innovation: The mediating role of market and entrepreneurial orientation
2019 · Ebru Genc, Mumin Dayan, et al. · Industrial Marketing Management · 302
Cross-functional integration in the sustainable new product development process: The role of the environmental specialist
2015 · Ebru Genç, C. Anthony Di Benedetto · Industrial Marketing Management · 80
Aiming the Mobile Targets in a Cross-Cultural Context: Effects of Trust, Privacy Concerns, and Attitude
2019 · Ying Wang, Ebru Genc, et al. · International Journal of Human-Computer Interaction · 53
Path to effective mobile advertising in Asian markets: Credibility, entertainment and peer influence
2019 · Ying Wang, Ebru Genç · Asia Pacific Journal of Marketing and Logistics · 53
A comparison of proactive and reactive environmental strategies in green product innovation
2019 · Ebru Genç, C. Anthony Di Benedetto · International Journal of Innovation and Sustainable Development · 29
Is Publishing Country-of-Design Information Beneficial for MNCs?
2017 · Ebru Genç, Shih-Ching Wang · Journal of International Consumer Marketing · 7
Sustainable new product development
2018 · Ebru Genç, C. Anthony Di Benedetto · Edward Elgar Publishing eBooks · 3
İki̇ Boyutlu Menşe Ülke Etki̇si̇ Ve Tüketi̇ci̇ Etnosentri̇zmi̇ Etki̇leşi̇mi̇
2019 · Ebru GENÇ · Yönetim ve Ekonomi Araştırmaları Dergisi · 2
PDF
Fuel or foe? The dual impact of entrepreneurial passion on history imprints – innovation pathway in startups
2026 · Mumin Dayan, Sabaa Sayed, et al. · Asia Pacific Journal of Marketing and Logistics · 1
Privacy–Incentive Tradeoffs in Mobile Advertising: A Cross-Cultural Comparison Between the U.S. and South Korea
2026 · Ying Wang, Ebru Genç · Journal of International Consumer Marketing · 1
An Analytical Approach to Greenwashing: Certification Versus Noncertification(“Yeşile Boyama” Kavramının Analitik İncelenmesi: Sertifikalı Etiketlerin Sertifikasızlarla Karşılaştırılması)
2013 · Ebru Genç · Yönetim ve Ekonomi Dergisi · 1
PDF
Will Consumers Risk Privacy for Incentives in Mobile Advertising? A Cross-Cultural Examination of the U.S. and South Korea: An Abstract
2022 · Ying Wang, Ebru Genç · Developments in marketing science: proceedings of the Academy of Marketing Science
The Interaction of Country-of-Manufacturing with Country-of-Design within Different Consumption Context
2016 · Ebru Genç, Shih‐Ching Wang · World Academy of Science, Engineering and Technology, International Journal of Economics and Management Engineering
Sustainable new product development: The role of the environmental specialist and environmental marketing strategy development
2013 · Ebru Genç · TUScholarShare (Temple University)
Değer eğilimlerinin ürünlerin çevresel, fonksiyonel ve fiyat özelliklerinin göreceli tercihlerindeki etkisi
2013 · Ebru Genç · İstanbul Üniversitesi İşletme Fakültesi Dergisi
Works count: 15
Citation count: 532
H-index: 6
I10-index: 5
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