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Author

F. B. Kennedy

Observed names: F B Kennedy, F Kennedy, F. B . Kennedy, Florence Bharathy Kennedy
Observed institution: Eastern University, Sri Lanka
ORCID: 0000-0002-3347-2034
Observed ORCID: 0000-0002-3347-2034
OpenAlex ID: A5042262033
The Effects of Guerrilla Marketing on Generation y Consumer’s Purchase Intention
2018 · Kathireshan Powrani, F Kennedy · Asian Journal of Economics Business and Accounting · 13
Antecedents Affecting Consumers’ Green Purchase Intention Towards Green Products
2022 · F B Kennedy, A M S S Adhikari · American Journal of Interdisciplinary Research and Innovation · 10
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Brand Equity And Brand Loyalty: The Mediating Effect Of Customer Satisfaction
2020 · Kovintharajah Thanushan, F. B . Kennedy · International Journal of Scientific and Research Publications · 7
Consumer Attitude towards Fast Food Consumption
2015 · Devendra Saraniya, F. B. Kennedy · SSRN Electronic Journal · 6
Green Purchase Intention on Consumer Decision Making towards Green Products
2017 · Nilaksana Lavan, F Kennedy · Asian Journal of Economics Business and Accounting · 4
Market Orientation on Tourism Service Performance: The Mediating Role of E-Marketing
2021 · Chavindi B. Paranage, F. B. Kennedy · Asian Journal of Economics Business and Accounting · 2
Mobile Phone Brand Equity and Purchase Intention: the Mediating Effect of Brand Preference
2020 · F. B. Kennedy, Sewanthy · International Journal of Research -GRANTHAALAYAH · 2
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Customer Citizenship Behavior in Small and Medium-Sized Enterprises: The Role of Justifiable Price and Product Quality
2026 · V.D. Thivyashamine, F. B. Kennedy · American Journal of Interdisciplinary Research and Innovation
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The Impact of Service Brand Attachment on Customer Citizenship Behavior in Banking Sector
2025 · V. D. Thivyashamine, F. B. Kennedy · American Journal of Interdisciplinary Research and Innovation
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Store Ambience on Young Apparel Consumers’ Impulsive Buying Behaviour
2024 · Florence Bharathy Kennedy, Poovitha Yogaraja · American Journal of Interdisciplinary Research and Innovation
Consumers impulse buying of apparels
2014 · F. B. Kennedy
Works count: 11
Citation count: 44
H-index: 4
I10-index: 2
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