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Boris Marjanović
Observed name:
Marjanović, Boris
Institution:
Istarsko veleučilište
Observed institutions:
Juraj Dobrila University of Pula,
University of Maribor,
University of Belgrade,
Polytechnic Pula,
Istarsko veleučilište
ORCID:
0000-0002-1132-6079
Observed ORCID:
0000-0002-1132-6079
OpenAlex ID:
A5042579404
Factors influencing the high school graduates’ decision to study abroad: Toward a theoretical model
2018
·
Boris Marjanović
, Danijela Križman Pavlović
·
Management
·
12
PDF
Exploring the Differences Among Luxury and Budget Brands in Terms of Emotional and Functional Values Applied to the Hospitality Sector
2024
·
Boris Marjanović
·
Academica Turistica
·
3
PDF
Does Marketing Create Needs? A Question with a Simple but Unsatisfactory Answer
2023
·
Boris Marjanović
·
International Conference on Organizational Science Development
·
1
45th International Conference on Organizational Science Development: Organization and the Longevity Society, Conference Proceedings
2026
·
Polona Šprajc
, Damjan Maletič
, et al.
Email as a Communication Channel in Higher Education: Relevance and Frequency in the HEI Selection Process
2026
·
Boris Marjanović
, David Košara
, et al.
·
International Conference on Organizational Science Development
PDF
45. mednarodno konferenco o razvoju organizacijskih znanosti
2026
·
Marcin Auer
, Michał Mierzwa
, et al.
·
University of Maribor digital library (University of Maribor)
Communication of the Value of an Innovative Brand Based on Market Needs and Perceptions – The Case of Robonostra by Smart Automation Ltd.
2026
·
Marjanović, Boris
, Brečević, Ivan
, et al.
·
Hrčak Portal of scientific journals of Croatia (University Computing Centre)
Sonic Branding and Consumer Decisions: A Discussion of Empirical Findings
2026
·
Tomić, Daniel
, Barišić, Marco Antonio
, et al.
·
Hrčak Portal of scientific journals of Croatia (University Computing Centre)
44. mednarodna konferenca o razvoju organizacijskih znanosti
2025
·
Polona Šprajc Polona Šprajc
, Damjan Maletič
, et al.
·
University of Maribor digital library (University of Maribor)
Assessing the Impact of Paid Media on Student Enrollment Decisions in Croatian Higher Education: A Comparative Analysis of Media Types
2025
·
Boris Marjanović
, David Košara
Vrijednosti u luksuznom ugostiteljstvu – što klijenti traže i očekuju?
2024
·
Košara, David
, Marjanović, Boris
, et al.
·
Hrčak Portal of scientific journals of Croatia (University Computing Centre)
PDF
Potrebe i ponašanje potrošača - primjer Coca-Cole
2022
·
Boris Marjanović
, Bojan Stanimirović
·
Elektronički zbornik radova Veleučilišta u Šibeniku
PDF
Segmentacija tržišta visokog obrazovanja
2021
·
Boris Marjanović
, Marino Učeta
·
Elektronički zbornik radova Veleučilišta u Šibeniku
PDF
Marketinška komunikacija na tržištu visokoga obrazovanja u Republici Hrvatskoj
2021
·
Marjanović, Boris
, Učeta, Marino
·
Hrčak Portal of scientific journals of Croatia (University Computing Centre)
PDF
Postupak I Značaj Segmentacije Tržišta Na Primjeru Tržišta Nekretnina
2020
·
Boris Marjanović
, Robert Pervan
·
University of Zagreb University Computing Centre (SRCE)
PDF
Ponašanje potrošača u visokom obrazovanju – izbor obrazovne institucije na globaliziranom tržištu
2017
·
Boris Marjanović
Hybrid Study Model on Higher Education Institutions
2012
·
Kristijan Matas
, Boris Marjanović
, et al.
·
Metodički obzori
PDF
Organizational Structure In The Function Of Creation Of Added Value
2010
·
Boris Marjanović
, Klaudio Tominovic
·
RePEc: Research Papers in Economics
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Works count:
23
Citation count:
16
H-index:
2
I10-index:
1
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