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Author

Zalena Binti Mohd

Observed names: Mohd, Zalena, ZALENA MOHD, Zalena Mohd
Institution: Taylor's University
ORCID: 0009-0009-9084-5034
Observed ORCID: 0009-0009-9084-5034
OpenAlex ID: A5042656678
An Empirical Study of Online Impulsive Buying Behavior
2022 · Nurul Aqilah Mhd Yusak, Zalena Mohd, et al. · Environment-Behaviour Proceedings Journal · 13
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Integrating Business Courses Mentorship Programs and Investment to Enhance Entrepreneurial Opportunities
2025 · Iston Dwija Utama, Puji Prabowo, et al. · Aptisi Transactions On Technopreneurship (ATT) · 12
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Shaping Future Entrepreneurs: Education, Intention, and the Adoption of AI
2025 · Iston Dwija Utama, Tutik Inayati, et al. · International Review of Management and Marketing · 6
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The Power of Live-Streaming Commerce Purchase Intention Among Millennials Generations: The Mediating Role of Trust
2024 · Nurkhalida Makmor, Zalena Mohd, et al. · Pakistan Journal of Life and Social Sciences (PJLSS) · 4
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Impact of social support, TAM constructs and consumers’ purchase intentions in social commerce platforms: The pathway to post COVID-19
2023 · Nurkhalida Makmor, Zalena Mohd, et al. · Environment and Social Psychology · 4
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Integration of Social Media Marketing in TAM Model in SME Landscape
2024 · Nurkhalida Makmor, Zalena Mohd, et al. · The European Proceedings of Social & Behavioural Sciences · 3
The Influence of Relationship Marketing, And Green Marketing Toward Business Sustainability On Msmes Kab. Bandung.
2023 · Dwi Rachmawati, Zalena Mohd, et al. · Lead Journal of Economy and Administration · 3
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Franchisee Characteristics That Influence Franchise Business Success: An Analysis Of Focus Group Findings
2019 · Zalena Binti Mohd, Zahira Binti Mohd Ishan · International Journal of Engineering and Advanced Technology · 3
Instant messaging: benchmarking its impact in the workplace
2025 · Arun Kumar Tarofder, Siong Choy Chong, et al. · Benchmarking An International Journal · 1
AI in Entrepreneurship Education: Adoption, Skill Development, Business Model, and Capabilities
2025 · Iston Dwija Utama, Tutik Inayati, et al. · International Conference on Informatics, Multimedia, Cyber and Information System (ICIMCIS) · 1
AI Application Dataset
2026 · Utama, Iston, Mohd, Zalena, et al. · Zenodo (CERN European Organization for Nuclear Research)
Smart Home Dataset
2026 · Utama, Iston, widianto, mochammad haldi, et al. · Zenodo (CERN European Organization for Nuclear Research)
AI Post Adoption for Business Owners
2026 · Ratnapuri, Chyntia, Utama, Iston, et al. · Zenodo (CERN European Organization for Nuclear Research)
Scopus Database for Post-Adoption of AI
2026 · Utama, Iston, Mohd, Zalena, et al. · Zenodo (CERN European Organization for Nuclear Research)
Energy Consumption Efficiency Using the Proposed Machine Learning Model
2026 · Mochammad Haldi Widianto, Iston Dwija Utama, et al. · IEEE International Conference on Industry 4.0, Artificial Intelligence, and Communications Technology (IAICT)
Evaluation of Agentic and Rule-Based Approaches for Smart Home Energy Optimisation
2026 · Mochammad Haldi Widianto, Iston Dwija Utama, et al. · International Conference on Electronics Representation and Algorithm (ICERA)
The Mediating Role of AI Adoption and Entrepreneurial Intention in the Relationship Between Entrepreneurial Education and Entrepreneurial Capabilities
2026 · Tutik Inayati, Iston Dwija Utama, et al. · International Conference on Digital Transformation, Innovation & Sustainable Development (DTISD)
AI-Powered Social Commerce to Online Impulsive Buying: A Telepresence-Based Extension of The Stimulus-Organism-Response Framework
2026 · Nurkhalida Makmor, Siti Hajar Mohamad, et al. · IEEE International Conference on Artificial Intelligence and Mechatronics Systems (AIMS)
Leveraging Social Media Marketing to Boost Online Impulse Buying Using Omnichannel Platforms
2026 · Zalena Mohd, Nurul Aqilah Bt Mhd Yusak, et al. · Advances in economics, business and management research/Advances in Economics, Business and Management Research
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Determinants of Repurchase Intention in Accommodation Services: The Moderating Effect of Gender
2025 · Nurhanan Syafiah Abdul Razak, Siti Aishah Hussin, et al. · International Journal of Academic Research in Accounting Finance and Management Sciences
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Impact of Jendela Implementation on Internet Accessibility and Business Productivity Among Family Businesses in Sabah and Sarawak, Malaysia: a Case Study
2025 · ZALENA MOHD, NURKHALIDA MAKMOR, et al. · Universiti Malaysia Terengganu Journal of Undergraduate Research
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Using Artificial Intelligence to Foster Digital Startup Readiness
2025 · Margareth Setiawan, Iston Dwija Utama, et al. · International Conference on Informatics and Computing (ICIC)
Assessing the Impact and Effectiveness of the Jalinan Digital Negara (JENDELA) Plan
2025 · Rathakrishnan, Thanuja, Kumar, Thivashini B Jaya, et al. · International Journal of Environmental Sciences
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Managerial Work Efficacy And Business Performance: The Role Of Altruis Innovative
2022 · Endang Sulistiyani, Karnowahadi, et al. · Proceeding of International Conference On Economics Business Management Accounting and Sustainability
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Factors Influencing the Success Offranchise Industry
2020 · Zalena Mohd, Zahira Binti Mohd Ishan · Journal of Critical Reviews
Works count: 30
Citation count: 51
H-index: 4
I10-index: 2
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