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Nutteera Phakdeephirot

Observed names: Dr. Nutteera Phakdeephirot, Dr.Nutteera Phakdeephirot, Phakdeephirot Nutteera, Phakdeephirot, Nutteera
ORCID: 0000-0003-1446-1329
Observed ORCID: 0000-0003-1446-1329
OpenAlex ID: A5042722220
The influence of achievement motivation on college students’ employability: A chain mediation analysis of self-efficacy and academic performance
2022 · Xiang Li, Ruihui Pu, et al. · Frontiers in Psychology · 81
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Research on driving factors and mechanism of Minority Village tourism development in Guizhou Province, China1
2023 · Pindong Chen, Phakdeephirot Nutteera, et al. · Heliyon · 32
Travelers' perception of smart airport facilities: An X (Twitter) sentiment analysis
2024 · Amphai Booranakittipinyo, Rita Yi Man Li, et al. · Journal of Air Transport Management · 31
The interrelationships between emotional intelligence, achievement motivation and students’ employability: exploring the mediating effect of self-efficacy
2024 · Xiang Li, Ruihui Pu, et al. · Education + Training · 13
The Impact of Digital Media on Sports Management
2024 · Kunpeng Jiang, Nutteera Phakdeephirot · Academic Journal of Science and Technology · 5
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The Influence of Blind Box Marketing on Consumers' Purchase Intention: Taking "POPMART" as an Example
2023 · Lingbo Zhang, Nutteera Phakdeephirot · Highlights in Art and Design · 5
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Enhancing Sustainable Coffee Tourism Behavior Among Y-Generation via Environment Knowledge: Role of Environmental Value and Awareness
2025 · Songyu Jiang, Akera Ratchavieng, et al. · International Journal of Customer Relationship Marketing and Management · 3
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Factors Influencing Consumers to Repurchase Electric Vehicles: A Case of BYD
2025 · Bingxiong Pan, Xuegang Zhan, et al. · Journal of Economic Sciences. · 3
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The Factors Influencing Consumer Continuous Purchase Intention of Online Micro-Dramas: Case of Douyin (TIKTOK)
2024 · Haoyan Cui, Nutteera Phakdeephirot · Academic Journal of Science and Technology · 3
A Multi-Layered, Progressive Model of Self-Driving Tourists’ Environmental Responsibility Behavior: Enriched Tourism Destination 6A Framework
2025 · Xinyang Tong, Nutteera Phakdeephirot, et al. · Sustainability · 2
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Exploring the Ethical Implications of AI-Driven News Production at a Radio and Television Station: Balancing Innovation with Integrity
2024 · Jingyang Zhao, Nutteera Phakdeephirot · Academic Journal of Science and Technology · 2
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The Fertility Intentions of Highly Educated Young People of Childbearing Age in China
2023 · Tong Lei, Nutteera Phakdeephirot · Academic journal of management and social sciences · 2
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Analysis of the Choice of Technical School Students After Graduation: A Case Study of Sichuan City Technician College in China
2023 · Di Zhang, Nutteera Phakdeephirot · Frontiers in Business Economics and Management · 2
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Research on Factors Influencing Consumption Intention of Experiential Rural Homestay Tourism based on Planned Behavior Theory: A Case Study of Dali City, Yunnan Province
2023 · Liulu Li, Nutteera Phakdeephirot · Highlights in Art and Design · 2
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Exploring Constraints on Sustainability Practices Among Coffee Farmers in Yunnan Province, China: Insights From Grounded Theory
2026 · Songyu Jiang, Akera Ratchavieng, et al. · International Journal of Customer Relationship Marketing and Management · 1
Organic Skin Care Products Trust and Purchase Behavior of Gen Z Women in Chinese Social Media
2026 · Xiaotong Kuang, Nutteera Phakdeephirot · International Journal of Education and Humanities · 1
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Antecedents of tourist loyalty in China’s Kangyang tourism: The influence of destination image, service quality, tourist satisfaction, and affective commitment
2024 · Qiang Li, Nutteera Phakdeephirot, et al. · Journal of Infrastructure Policy and Development · 1
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Study on Customer Satisfaction of Cold Chain Distribution Service Fee of Fresh Agricultural Products: A Case Study of Nanchang City
2023 · Zijun Wu, Nutteera Phakdeephirot · Journal of Education and Educational Research · 1
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Generative AI literacy and administrative staff's innovative work behavior: the context of vocational colleges in Northeastern China
2026 · Lei Zhao, Songyu Jiang, et al. · Frontiers in Education
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Steam Review Characteristics and Chinese Users' Purchase Intention The Roles of Perceived Value and Trust in the Game
2026 · Hu Zhiguang, Nutteera Phakdeephirot · Zenodo (CERN European Organization for Nuclear Research)
Research on the Impact of Douyin on Tourist Visit Intention toward West Lake (Hangzhou): Integrating Destination Image Theory and the Theory of Planned Behavior
2026 · Chenghao Xu, Nutteera Phakdeephirot · Frontiers in Business Economics and Management
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Job Satisfaction, Job Dissatisfaction and Turnover Intention of Generation Z Employees Based on Herzberg's Two-Factor Theory: Evidence from Primary Schools in China
2026 · Tian Wang, Nutteera Phakdeephirot · Frontiers in Business Economics and Management
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Co-branding Partner Selection and Consumer Behavior in New-Style Tea Beverages: Evidence from Naixue
2026 · Mazhuohong Xie, Nutteera Phakdeephirot · Zenodo (CERN European Organization for Nuclear Research)
Evaluating Leisure Tourism Development in the Central Urban Areas of Chengdu and Chongqing: Tourist Perceptions, Constraints, and the Moderating Role of Travel Frequency
2026 · Li Tao, Nutteera Phakdeephirot · Zenodo (CERN European Organization for Nuclear Research)
Heritage Communication, Perceived Conservation, and Cultural Heritage Visiting Behavior Among Chinese Tourists: Evidence from Chengde, China
2026 · Xinli Jiang, Songyu Jiang, et al. · Heritage
Works count: 70
Citation count: 190
H-index: 5
I10-index: 4
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