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Boryana V. Dimitrova

Observed name: Boryana Dimitrova
Institution: Drexel University
ORCID: 0000-0002-3612-7359
Observed ORCID: 0000-0002-3612-7359
OpenAlex ID: A5042810939
Business and Cultural Aspects of Psychic Distance and Complementarity of Capabilities in Export Relationships
2014 · David A. Griffith, Boryana V. Dimitrova · Journal of International Marketing · 78
Standardization Versus Adaptation in Global Markets: Is Channel Strategy Different?
2010 · Boryana Dimitrova, Bert Rosenbloom · Journal of Marketing Channels · 46
When and how country reputation stimulates export volume
2017 · Boryana V. Dimitrova, Daniel Korschun, et al. · International Marketing Review · 35
The marketing mix paradigm and the Dixonian systems perspective of marketing
2011 · Bert Rosenbloom, Boryana Dimitrova · Journal of Historical Research in Marketing · 18
Marketing channel evolution: From contactual efficiency to brand value co-creation and appropriation within the platform enterprise
2019 · Boryana V. Dimitrova, Brent Smith, et al. · Journal of Marketing Channels · 16
The impact of national cultural values on retail structure
2016 · Boryana V. Dimitrova, Bert Rosenbloom, et al. · International Marketing Review · 14
Retail internationalization: A review and directions for future research
2018 · Boryana V. Dimitrova, Bert Rosenbloom, et al. · Journal of Marketing Channels · 13
Does the degree of retailer international involvement affect retailer performance?
2013 · Boryana V. Dimitrova, Bert Rosenbloom, et al. · The International Review of Retail Distribution and Consumer Research · 10
Performance of International Retailers: Empirical Evidence of an S-Curve Relationship
2019 · Boryana V. Dimitrova, Saejoon Kim, et al. · Journal of Global Marketing · 5
Global Country Social Responsibility: What Is It? An Abstract
2017 · Boryana V. Dimitrova, Saejoon Kim, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science · 5
Do Retail Foreign Direct Investment Restrictions Affect Retail Channel Structure?
2015 · Boryana V. Dimitrova, Bert Rosenbloom, et al. · Journal of Marketing Channels · 5
Performance implications of store format diversification for international retailers
2018 · Boryana V. Dimitrova, Brent Smith, et al. · Journal of Marketing Channels · 3
Retailer Brand Image Building: Evidence from Two European Retailers
2014 · Boryana V. Dimitrova, Bert Rosenbloom · Journal of Euromarketing · 2
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How do the various components of interaction orientation affect export performance?
2022 · Brooke Reavey, Boryana V. Dimitrova, et al. · Journal of Inter-Organizational Relationships · 1
Store Format Diversification, Customer Orientation and the Performance of Foreign Retailers
2021 · Boryana V. Dimitrova, Saejoon Kim, et al. · Multidisciplinary Business Review · 1
Distance Education During the 2020 Global Crisis Lockdown
2021 · Maria Kicheva, Boryana Dimitrova · SHS Web of Conferences · 1
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Instagram as a mirror of brand identities: A qualitative analysis of Netflix communication strategy on Instagram in the United States
2019 · Boryana V. Dimitrova · 1
International Retail Expansion: What’s Ahead?—An Abstract
2017 · Boryana V. Dimitrova, Bert Rosenbloom, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science · 1
Does Host Country Culture Affect Foreign Retailer Performance
2017 · Boryana V. Dimitrova, Brent Smith, et al. · 1
Brand Value Co-creation Via the Platform Enterprise
2017 · Boryana V. Dimitrova, Brent Smith, et al. · 1
The Impact of National Culture on Retail Structure
2016 · Boryana V. Dimitrova, Bert Rosenbloom, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science · 1
"Green brand positioning: Emotional versus functional brand positioning and the influence of negative publicity"
2014 · Boryana V. Dimitrova · 1
The Impact of the Global 2020 Health and Economic Crisis on the Consumption of Students Studying Macroeconomics
2021 · Boryana Dimitrova · SHS Web of Conferences
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America’s worsening global reputation could put billions in US exports at risk
2017 · Daniel Korschun, Yoto Yotov, et al.
When and How Country Reputation Stimulates Export Volume
2015 · Daniel Korschun, Boryana V. Dimitrova, et al. · RePEc: Research Papers in Economics
Works count: 30
Citation count: 259
H-index: 8
I10-index: 8
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