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Krishnan Jeesha
Institution:
Indian Institute of Management Lucknow
Observed institutions:
Indian Institute of Management Kozhikode,
Indian Institute of Management Visakhapatnam,
Amrita Vishwa Vidyapeetham,
Indian Institute of Management Lucknow
ORCID:
0000-0001-5517-4110
Observed ORCID:
0000-0001-5517-4110
OpenAlex ID:
A5042816684
Social isolation and social anxiety as drivers of generation Z's willingness to share personal information on social media
2022
·
Teidorlang Lyngdoh
, Dahlia El‐Manstrly
, et al.
·
Psychology and Marketing
·
129
PDF
Webcare as a signal: exhaustive-selective webcare strategy and brand evaluation
2021
·
Krishnan Jeesha
, Keyoor Purani
·
European Journal of Marketing
·
17
Community based brand equity as brand culture: advancing brand equity conceptualization for a connected world
2021
·
Keyoor Purani
, Krishnan Jeesha
·
AMS Review
·
12
Webcare salience and consumer engagement: The moderating effects of webcare valence, conversational human voice and response time
2023
·
Keyoor Purani
, Krishnan Jeesha
·
Journal of Hospitality Marketing & Management
·
11
Collaborative Consumption: The Future of Sharing Economy
2022
·
G. P. Ranjitha
, Krishnan Jeesha
·
Springer eBooks
·
3
Is There a Method to Madness? Predicting Success of Bollywood Movies
2021
·
Sumod S D
, Prashant Premkumar
, et al.
·
The Journal of Prediction Markets
·
3
The silence effect: mechanisms behind consumer inaction during brand crises
2026
·
Ranjitha GP
, Krishnan Jeesha
·
Journal of Product & Brand Management
·
1
cMercury: Finding Returns in Precision Marketing
2024
·
Krishnan Jeesha
, Keyoor Purani
·
Asian Journal of Management Cases
·
1
Book review: S. Umit Kucuk, Brand Hate: Navigating Consumer Negativity in the Digital World
2018
·
Krishnan Jeesha
·
IIM Kozhikode Society & Management Review
·
1
Capital Budgeting: Maledia Broadcasting Ltd
2020
·
Keyoor Purani
, Krishnan Jeesha
·
Asian Journal of Management Cases
Does Story Really Matter In The Movie Industry? : Pre-Production Stage Predictive Models
2018
·
Krishnan Jeesha
, S D Sumod
, et al.
·
RePEc: Research Papers in Economics
Madhyamam Broadcasting Ltd. (A)
2018
·
Keyoor Purani
, Krishnan Jeesha
Conceptualizing and Measuring Community-Based Brand Equity: An Abstract
2017
·
Krishnan Jeesha
, Keyoor Purani
·
Developments in marketing science: proceedings of the Academy of Marketing Science
PDF
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Works count:
13
Citation count:
178
H-index:
4
I10-index:
4
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