Author

Ling Huang

Institution: University of Baguio

Observed institutions: Xiamen University, University of Baguio, Jiangxi Vocational University of Foreign Studies

ORCID: 0000-0003-0961-1951

Observed ORCID: 0000-0003-0961-1951

OpenAlex ID: A5042912131

The persuasive effects of scarcity messages on impulsive buying in live-streaming e-commerce: the moderating role of time scarcity

2024 · Shuaikang Hao, Ling Huang · Asia Pacific Journal of Marketing and Logistics · 65

How the time-scarcity feature of live-streaming e-commerce affects impulsive buying直播电商的时间性稀缺特征如何影响冲动购买

2023 · Shuaikang Hao, Ling Huang · Service Industries Journal · 61

How the source dynamism of streamers affects purchase intention in live streaming e-commerce: Considering the moderating effect of Chinese consumers’ gender

2024 · Lifang Peng, Na Zhang, et al. · Journal of Retailing and Consumer Services · 49

A Hybrid SEM-ANN Approach to Investigate the Internet Addiction Among University Students Based on Psychological Resilience Theory and Cognitive-Behavioral Theory

2025 · Jinyu Li, Ling Huang, et al. · Psychological Reports · 7

Do platform recommendations in the fund market work? Evidence from a quasi-experimental study

2024 · Shuaikang Hao, Lifang Peng, et al. · Industrial Management & Data Systems · 3

Care for Women's Health

2024 · Lifang Peng, Na Zhang, et al. · Journal of Global Information Management · 3

The Effect of Creative Advertising on Consumers' Purchase Intention

2026 · Ling Huang · Frontiers in Business Economics and Management

Works count: 7

Citation count: 188

H-index: 4

I10-index: 3