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Wibke Heidig
Observed name:
Heidig, Wibke
Institutions:
Durban University of Technology,
Albstadt-Sigmaringen University
Observed institutions:
Cape Peninsula University of Technology,
Durban University of Technology,
SRH University Berlin,
Albstadt-Sigmaringen University
ORCID:
0000-0002-1860-9485
Observed ORCID:
0000-0002-1860-9485
OpenAlex ID:
A5042933951
“Supersize me!” The effects of cognitive effort and goal frame on the persuasiveness of upsell offers
2017
·
Wibke Heidig
, Daniel Wentzel
, et al.
·
Journal of service management
·
30
Beyond the Bin: The Influence of Motivation, Opportunity, and Ability on Food Waste Behavior in Households
2024
·
Wibke Heidig
, Thomas Dobbelstein
, et al.
·
Sustainable Development
·
20
Food for Thought: How Culture Shapes Intentions to Reduce Food Waste in South Africa
2025
·
Wibke Heidig
, Thomas Dobbelstein
, et al.
·
Food Frontiers
·
6
PDF
Mitarbeiterassoziationen als Treiber der Arbeitgeberattraktivität
2011
·
Benjamin von Walter
, Sven Henkel
, et al.
·
Gabler Verlag eBooks
·
6
Preference for a career in retailing: a question of personality
2018
·
Wibke Heidig
, Thomas Dobbelstein
, et al.
·
The International Review of Retail Distribution and Consumer Research
·
5
Upselling or Upsetting? Studies on the Behavioral Consequences of Upsell Offers in Service Encounters
2012
·
Wibke Heidig
·
Alexandria (UniSG) (University of St.Gallen)
·
4
Wahrgenommene Preisfairness und Ansätze zur Konfliktlösung im Revenue Management
2014
·
Jochen Wirtz
, Wibke Heidig
·
Springer eBooks
·
3
ABB - A Brand in Movement : Branding Challenges of a Global Business-to-Business Company
2013
·
Wibke Heidig
, Torsten Tomczak
, et al.
·
Alexandria (UniSG) (University of St.Gallen)
·
3
Mitarbeiterassoziationen als Treiber der Arbeitgeberattraktivität
2009
·
Benjamin von Walter
, Sven Henkel
, et al.
·
Gabler eBooks
·
3
Wahl und Gestaltung des Fragebogens
2021
·
Wibke Heidig
, Thomas Dobbelstein
·
Quick Guide
·
2
Quick Guide Marktforschung im Mittelstand
2021
·
Wibke Heidig
, Thomas Dobbelstein
·
Quick Guide
·
2
First choice or fallback option? The attractiveness of South Africa’s retail industry for Gen Y members
2017
·
Wibke Heidig
, Thomas Dobbelstein
, et al.
·
Problems and Perspectives in Management
·
2
PDF
Revenue Management aus Kundensicht
2014
·
Wibke Heidig
, Torsten Tomczak
·
Springer eBooks
·
2
Fallstudie: ABB – Eine Marke in Bewegung gebracht
2019
·
Wibke Heidig
, Maria Jobin
, et al.
·
Springer eBooks
·
1
"Wanna Supersize That?" Consumers´Choice of Superior Options
2014
·
Wibke Heidig
, Daniel Wentzel
, et al.
·
RWTH Publications (RWTH Aachen)
·
1
Fallstudie: ABB – Eine Marke in Bewegung gebracht
2014
·
Wibke Heidig
, Maria Jobin
, et al.
·
Springer eBooks
·
1
Revenue Management aus der Kundenperspektive
2014
·
Torsten Tomczak
, Wibke Heidig
·
Springer eBooks
·
1
From Research Question to Market Research Project
2026
·
Thomas Dobbelstein
, Wibke Heidig
·
Management for professionals
From Data Analysis to Results Presentation
2026
·
Thomas Dobbelstein
, Wibke Heidig
·
Management for professionals
Strategic Preliminary Decisions
2026
·
Thomas Dobbelstein
, Wibke Heidig
·
Management for professionals
Conclusion on Market Research in Small and Medium-Sized Enterprises
2026
·
Thomas Dobbelstein
, Wibke Heidig
·
Management for professionals
Data Protection and Market Research Ethics
2026
·
Thomas Dobbelstein
, Wibke Heidig
·
Management for professionals
Market Research for SMEs
2026
·
Thomas Dobbelstein
, Wibke Heidig
·
Management for professionals
Selection and Design of the Questionnaire
2026
·
Thomas Dobbelstein
, Wibke Heidig
·
Management for professionals
Checklists for Surveys, Focus Groups, and AI in Market Research
2026
·
Thomas Dobbelstein
, Wibke Heidig
·
Management for professionals
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Works count:
61
Citation count:
92
H-index:
5
I10-index:
2
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