Author

Mogens Bjerre

Observed name: Bjerre, Mogens

Institution: Copenhagen Business School

Observed institution: Copenhagen Business School

OpenAlex ID: A5042981806

Brand Management: Research, Theory and Practice

2009 · Tilde Heding, Charlotte F. Knudtzen, et al. · CBS Research Portal (Copenhagen Business School) · 253

Brand Management

2008 · Tilde Heding, Charlotte F. Knudtzen, et al. · Routledge eBooks · 119

Strategic Relationship Marketing

2002 · Søren Hougaard, Mogens Bjerre · Springer eBooks · 75

Value Creation and Category Management through Retailer–Supplier Relationships

2007 · Jesper Aastrup, David B. Grant, et al. · The International Review of Retail Distribution and Consumer Research · 50

A model for structuring efficient consumer response measures

2008 · Jesper Aastrup, Herbert Kotzab, et al. · International Journal of Retail & Distribution Management · 28

Brand Management

2020 · Tilde Heding, Charlotte F. Knudtzen, et al. · Routledge eBooks · 27

Can recipients of sales flyers be segmented?

2003 · Marcus Schmidt, Mogens Bjerre · International Journal of Advertising · 25

Retailing in a SCM-Perspective

2005 · Herbert Kotzab, Mogens Bjerre · 15

Brand Management

2015 · Tilde Heding, Charlotte F. Knudtzen, et al. · Routledge eBooks · 8

Grocery E-commerce: Consumer Behaviour and Business Strategies

2005 · Niels Kornum, Mogens Bjerre · 7

Relationship Marketing Strategy

2009 · Søren Hougaard, Mogens Bjerre · Springer eBooks · 6

The Relationship Marketer

2009 · Søren Hougaard, Mogens Bjerre · Springer eBooks · 6

Introduction

2020 · Tilde Heding, Charlotte F. Knudtzen, et al. · Routledge eBooks · 5

The Danish Retail Market: Overview and Highlights

2010 · Jesper Aastrup, Mogens Bjerre, et al. · European retail research · 5

Assessing the Feasibility of Developing a Federated ERP System

2011 · Michael Gall, Thomas Grechenig, et al. · International Journal of Managing Information Technology · 4

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The Relationship Marketer: Rethinking Strategic Relationship Marketing

2009 · Søren Hougaard, Mogens Bjerre · 4

Circulars: a conceptual framework

2001 · Camilla Palmy Christiansen, Mogens Bjerre · 4

E-bizz Øresund report: Barriers and Motivators of Online Grocery Shopping in Denmark

2003 · Susanne Friese, Mogens Bjerre, et al. · 3

The Economics of Customer Relationships

2009 · Søren Hougaard, Mogens Bjerre · Springer eBooks · 2

Grocery e-commerce in the UK and Denmark strategic market creation

2007 · Niels Kornum, Mogens Bjerre · International Journal of Business Innovation and Research · 2

Grocery E-Commerce - Consumer Behaviour and Business Strategies: An Introduction

2005 · Niels Kornum, Mogens Bjerre · Edward Elgar Publishing eBooks · 2

Organisationers købsadfærd i grundtræk

2003 · Orla Nielsen, Ricky Wilke, et al. · 2

Different forms of key account management: In a transaction cost perspective

2002 · Mogens Bjerre · 2

Other categorizations of brand management

2020 · Tilde Heding, Charlotte F. Knudtzen, et al. · Routledge eBooks · 1

Effekt og effektivitet: Dansk dagligvarehandel 2003-2013

2015 · Per Østergaard Jacobsen, Mogens Bjerre · 1

Works count: 116

Citation count: 663

H-index: 8

I10-index: 8