Author

Svetlana Mihić

Observed names: Mihic, Svetlana, Mihić Svetlana, Mihić, Svetlana, Svetlana Mihajlovic-Mihic, Svetlana Mihajlović Mihić, Svetlana Mihic

Institutions: Univerzitet Union Nikola Tesla, Educons University

Observed institutions: University of Novi Sad, Univerzitet Union Nikola Tesla, Educons University, Academy of Applied Studies Southern Serbia, Provincial Secretariat for Higher Education and Scientific Research, Autonomous Province of Vojvodina

ORCID: 0000-0002-4221-685X

Observed ORCID: 0000-0002-4221-685X

OpenAlex ID: A5043213020

Policy and promotion of sustainable inland waterway transport in Europe – Danube River

2011 · Svetlana Mihic, Mirjana Golusin, et al. · Renewable and Sustainable Energy Reviews · 119

Promotion of Sports and Fitness Through Health in Serbia

2023 · Svetlana Mihic, Dejan Dašić, et al. · SPORTICOPEDIA - SMB · 16

Corporate social responsibility as a part of corporate public relations in Serbia

2016 · Andrea Vukovic, Svetlana Mihic, et al. · Industrija · 6

Application of Holistic marketing in the formulation of a business concept of agricultural producers from south Serbia

2022 · Toma Dašić, Svetlana Mihić, et al. · Ekonomika poljoprivrede · 5

Ekonomski aspekti pandemije COVID-19: slučaj Republike Srbije

2021 · Jovana Kisin, Svetlana Mihić, et al. · Ecologica · 4

Promotion and Public Relations in the Sports Market Marketing Perspective

2024 · Svetlana Mihić · SPORTS MEDIA AND BUSINESS · 3

Improving the marketing potential of rural area through the cultivation of the industrial hemp

2022 · Nemanja Brkljača, Svetlana Mihić, et al. · Ekonomika poljoprivrede · 3

Knowledge of French language and culture: A precondition for improving economic relations between Serbia and France

2017 · Danijel Zivkovic, Ivana Bozic-Miljkovic, et al. · Ekonomika · 2

Marketing E -kastemerizacije I Razvoj Interneta – Srbija

2014 · Dragan Radjenović, Svetlana Mihić, et al. · International Scientific Conference Sinteza · 2

Pharmaceutical Marketing Values and Research of User Satisfaction in Medical Pharmacy Institutions

2025 · Svetlana Mihic, Milan Mihajlovic, et al. · SCIENCE International Journal · 1

Economic Analysis of the Possibilities for Business Processes Improvement in Serbian Dairy Industry

2025 · Milan Mihajlovic, Toma Dasic, et al. · Ekonomika poljoprivrede · 1

European Funds as Stimulative Support in Developing the Marketing Strategy for Tourism of Vojvodina

2018 · Svetlana Mihic, Milan Mihajlovic, et al. · IISES International Academic Conference · 1

Variations on the European labor markets from gender point of view

2010 · Mirko Savic, Svetlana Mihajlovic-Mihic · Stanovnistvo · 1

The Consequences of Globalization Upon Safe Tourism

2009 · Svetlana Mihić · DOAJ (DOAJ: Directory of Open Access Journals) · 1

The Role of Digitization in Brand Strategy: Impact on Brand Performance in the Hobby Industry

2025 · Toma Dašić, Svetlana Mihić, et al. · SCIENCE International Journal

Innovation as a Marketing Product in the Hotel Industry – Case Study of the Pčinja District

2025 · Svetlana Mihić, Adriana Jović Bogdanović, et al. · International Thematic Monograph. Modern Management Tools and Economy of Tourism Sector in Present Era

Potrošači turističkih usluga u Srbiji i kvalitet meren savremenim metodama marketinga

2025 · Mihić, Svetlana, Kujović, Elma, et al. · REDUN - Repository of the EDUCONS University

Sustainable marketing as a competitive advantage strategy – case study of Serbia sustainable tourism

2025 · Mihić, Svetlana · REDUN - Repository of the EDUCONS University

Application of Marketing Processes and Tools as an Imperative of the Modern Market

2024 · Mihić Svetlana · SPORTS MEDIA AND BUSINESS

Labour Inequalities in Europe: The Case of Serbia

2018 · Svetlana Mihic, Miroslava Filipovic, et al. · Prague Economic Papers

Marketing approach to e-distribution of modern banking products

2015 · Svetlana Mihic, Danijela Dasic, et al. · Ekonomika

Quality of service in banks by applying the mystery shopping technique

2014 · Danijela Dasic, Svetlana Mihic, et al. · Bankarstvo

Marketing strategy of mystery shopping in service sector

2014 · Danijela Dasic, Dejan Supic, et al. · Poslovna ekonomija

Restructuring of public enterprises in Serbia: Directing to the market principles of business

2013 · Milan Mihajlović, Svetlana Mihić, et al. · REDUN - Repository of the EDUCONS University

Development trends of tourism supported by European Union funds: Opportunity for economy recovering of Vojvodina

2013 · Svetlana Mihić, Béla Muhi, et al. · REDUN - Repository of the EDUCONS University

Works count: 48

Citation count: 171

H-index: 4

I10-index: 2