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Shaofeng Yuan
Institution:
Liaoning University
Observed institution:
Liaoning University
ORCID:
0000-0003-2476-1210
Observed ORCID:
0000-0003-2476-1210
OpenAlex ID:
A5043294257
How and When Does Big Data Analytics Capability Boost Innovation Performance?
2023
·
Hua Zhang
, Shaofeng Yuan
·
Sustainability
·
48
PDF
The Restorative Effects of Virtual Reality Forests on Elderly Individuals During the COVID-19 Lockdown
2022
·
Shaofeng Yuan
, Futai Tao
, et al.
·
Journal of Organizational and End User Computing
·
27
PDF
The negative spillover effect in sports sponsorship: An experiment examining the impact of team performance on sponsor’s brand trust
2019
·
Shaofeng Yuan
, Chunhui Huo
, et al.
·
International Journal of Sports Marketing and Sponsorship
·
21
Green Minds, Greener Choices: The Role of Green Advertising in Shaping Consumer Wisdom and Building Green Brand Equity
2025
·
Chunhui Huo
, Sadaf Noor
, et al.
·
Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration
·
13
When sports sponsorship incurs brand risk: the roles of team performance, brand familiarity and team identification
2022
·
Shaofeng Yuan
, Ying Gao
·
International Journal of Sports Marketing and Sponsorship
·
10
How do male livestreamers trigger female purchase intention? The role of parasocial romantic relationships
2023
·
Ying Gao
, Shaofeng Yuan
, et al.
·
Current Psychology
·
8
Impacts of mate attraction goal on young women’s interests in conspicuous consumption
2019
·
Shaofeng Yuan
, Yuhuang Zheng
·
Journal of Contemporary Marketing Science
·
6
Understanding consumers' upward blame attribution, revenge and reconciliation toward multinational versus domestic brand scandals
2023
·
Shaofeng Yuan
, Jinping Li
, et al.
·
International Marketing Review
·
4
Impact of Sexual Stimuli on Men's Purchase Intentions Toward Discounted Conspicuous Goods
2017
·
Chunhui Huo
, Shaofeng Yuan
·
Social Behavior and Personality An International Journal
·
2
When two are a crowd: parasocial romantic relationships, romantic jealousy and gendered effects in dyadic co-streaming
2026
·
Shaofeng Yuan
, Jinping Li
·
Asia Pacific Journal of Marketing and Logistics
·
1
Linking Workplace Unfairness with Urban Withdrawal Intentions: The Moderating Role of Urban Identification
2024
·
Ying Gao
, Yuxin Tian
, et al.
·
SAGE Open
·
1
The Traits and Mechanism of Chinese Consumers' Conspicuous Purchase Behavior——An Empirical Research Based on the Perspective of Reference Group
2009
·
Shaofeng Yuan
·
Economic Survey
·
1
From protection to rejection: the role of parental protection motivation in pre-prepared food consumption
2026
·
Shaofeng Yuan
, Weike Wu
, et al.
·
Frontiers in Psychology
PDF
Wisdom Under Pressure: The Dual Moderating Roles of Social Pressure and Price Consciousness in Green Advertising
2026
·
Sadaf Noor
, Chunhui Huo
, et al.
·
Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration
Understanding consumers' perceived credibility bias and reactions to online disclosures of transgressions by foreign vs domestic brands
2026
·
Shaofeng Yuan
, Ruohan Li
, et al.
·
International Marketing Review
Exploring the relationship between psychological capital and organizational commitment of knowledge worker
2009
·
Shaofeng Yuan
·
Science-technology and Management
The Value-oriented Service Innovation Model of Modern Producer Service Enterprise
2007
·
Shaofeng Yuan
·
Contemporary Economy & Management
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Works count:
17
Citation count:
142
H-index:
6
I10-index:
5
Year
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