Get started
Author

Yuvika Gupta

Role of artificial intelligence in customer engagement: a systematic review and future research directions
2024 · Yuvika Gupta, Farheen Mujeeb Khan · Journal of Modelling in Management · 72
Exploring Factors Influencing Mobile Learning in Higher Education – A Systematic Review
2021 · Yuvika Gupta, Farheen Mujeeb Khan, et al. · International Journal of Interactive Mobile Technologies (iJIM) · 52
PDF
Mobilising big data analytics capabilities to improve performance of tourism supply chains: the moderating role of dynamic capabilities
2023 · Yuvika Gupta, Farheen Mujeeb Khan, et al. · The International Journal of Logistics Management · 39
Analysing customers' reviews and ratings for online food deliveries: A text mining approach
2022 · Farheen Mujeeb Khan, Suhail Ahmad Khan, et al. · International Journal of Consumer Studies · 33
A bibliometric analysis of mobile learning in the education sector
2021 · Farheen Mujeeb Khan, Yuvika Gupta · Interactive Technology and Smart Education · 33
To Study the Impact of Instafamous Celebrities on Consumer Buying Behavior
2020 · Yuvika Gupta, Sonal Agarwal, et al. · Academy of Marketing Studies journal · 33
Carbon Credit: A Step towards Green Environment
2011 · Yuvika Gupta · Global Journal of Management and Business Research · 30
Digital labour: a systematic literature review and bibliometric analysis
2023 · Vishal Goel, Balakrishnan R. Unny, et al. · International journal of organizational analysis · 20
A Meta-analysis of Mobile Learning Adoption in Higher Education Based on Unified Theory of Acceptance and Use of Technology 3 (UTAUT3)
2022 · Farheen Mujeeb Khan, Nidhi Singh, et al. · Vision The Journal of Business Perspective · 18
UTAUT3 model viability among teachers due to technological dynamism during COVID-19
2021 · Mansi Tiwari, Yuvika Gupta, et al. · Information Discovery and Delivery · 11
Mapping the current and future issues of tourism entrepreneurship research: a systematic review of key themes and research gaps
2025 · Meghna Chhabra, Trong Tuan Luu, et al. · Current Issues in Tourism · 7
A reflection of Indian higher education system: An academic labour market perspective
2018 · Samik Shome, Yuvika Gupta · Research in Education · 7
Mapping the transformative impact of technology on experiential tourism: a systematic literature review
2025 · Meghna Chhabra, Bindu Roy, et al. · Journal of Tourism Futures · 6
PDF
Evolution of rebranding: a structured literature review and research agenda
2025 · Deepak Sangroya, Charles Jebarajakirthy, et al. · Marketing Intelligence & Planning · 5
Ramification of Online Advertisements& Hedonic Value Via Social Media Platform on Impulse Buying for Indian Street Food
2021 · Mansi Tiwari, Himanshu Shrivastava, et al. · Journal of Content Community and Communication · 3
When BI Meets CRM: An Emerging Concept in Retail Industry
2013 · Yuvika Gupta, Nandita Sharma · SSRN Electronic Journal · 2
Social Media Advertisements and Buying Behaviour
2022 · Yuvika Gupta, Samik Shome · IGI Global eBooks · 1
Social Media Advertisements and Buying Behaviour
2020 · Yuvika Gupta, Samik Shome · International Journal of Online Marketing · 1
Impact of behavioral consumption decisions on sustainable purchasing by Gen Z in the Clothing and fashion industry with special reference to the end of the Role of Speciesism and promote Cruelty Free products
2026 · Yuvika Gupta · International Journal of Social Science and Economic Research
PDF
Social Factors of SMEs and its Impact on Sustainable Entrepreneurship in Uttarakhand, India
2023 · Gour, Tanuja, Singh, Amar, et al. · Zenodo (CERN European Organization for Nuclear Research)
Topic: “To Find Out the Main Factors Affecting Purchase Decision of Anti Ageing Products with Reference to Olay”
2011 · Yuvika Gupta, Parinita Rastogi · Asia Pacific journal of research in business management
Carbon Market: A Promising Future for India
2011 · Yuvika Gupta, Nandita Sharma
Works count: 22
Citation count: 373
H-index: 10
I10-index: 10
Year
Topic
Type