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Author

Louis J. Zmich

Observed name: Louis Zmich
Institution: University of Tampa
ORCID: 0000-0003-0048-5469
Observed ORCID: 0000-0003-0048-5469
OpenAlex ID: A5043480811
Organizational innovativeness and firm performance: Does sales management matter?
2021 · Mark D. Groza, Louis J. Zmich, et al. · Industrial Marketing Management · 63
#SocialMediaWellness: Exploring a research agenda and conceptualization for healthy social media consumption
2023 · Breanne A. Mertz, Ashley Hass, et al. · Journal of Consumer Behaviour · 27
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Customer responses to service providers’ touch: A meta-analysis
2023 · Amin Saleh, Louis J. Zmich, et al. · Journal of Business Research · 11
Growing the Talent Pool: How Sponsorship of Professional Sales Programs Enhances Employer Branding
2021 · Mark D. Groza, Louis J. Zmich, et al. · Journal of Marketing Education · 8
Are Your Students Aware of Social Media Wellness? A Necessary Macromarketing Curriculum Extension
2023 · Kelley Cours Anderson, Louis J. Zmich, et al. · Journal of Macromarketing · 7
Resolving the salesperson competitiveness-performance paradox: The role of benign vs. malicious envy
2024 · Benjamin P. Britton, Brandon Z. Holle, et al. · Industrial Marketing Management · 5
Do gritty salespersons mitigate relationship damage in unethical sales subcultures?
2025 · Adam C. Merkle, Louis J. Zmich, et al. · The Journal of Marketing Theory and Practice · 3
What Happens When Social Media Influencers Lie? Authenticity and Human Brands: An Abstract
2022 · Louis J. Zmich, Breanne Mertz, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science · 3
Organizational Innovativeness and Firm Performance: Does Sales Management Matter?: An Abstract
2022 · Louis J. Zmich, Mya P. Groza, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science · 2
The Study of Different Factors Affecting Salesperson Deviance: An Abstract
2020 · Douglas Amyx, Bruce Alford, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science · 2
Influencers’ Use of Active Versus Passive Sponsored Content and the Impact on Consumer Perception: An Abstract
2023 · Melanie Moore Koskie, Brittany B. Beck, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science · 1
Social Media Influencers and Authenticity: The Effect of Partnership Disclosure and Attachment Strength: An Abstract
2023 · Cassandra Ditt, Julie Guidry Moulard, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science · 1
Abstract Thinking and Salesperson Entrepreneurial Orientation: An Abstract
2018 · Louis Zmich, Mya Groza, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science · 1
Works count: 13
Citation count: 134
H-index: 5
I10-index: 3
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