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Pongsiri Kamkankaew

Observed names: KAMKANKAEW, PONGSIRI, Kamkankaew, Pongsiri
Observed institution: North Chiang Mai University
ORCID: 0000-0002-5885-4805
Observed ORCID: 0000-0002-5885-4805
OpenAlex ID: A5043795203
How Artificial Intelligence is Helping Businesses Grow and Thrive: The Transformative Role of Artificial Intelligence in Thai B2C Digital Marketing
2024 · Pongsiri Kamkankaew, Phithagorn Thanitbenjasith, et al. · International Journal of Sociologies and Anthropologies Science Reviews · 26
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The Future of Digital Marketing: What Lies Ahead?
2025 · Pongsiri Kamkankaew, Phithagorn Thanitbenjasith, et al. · International Journal of Sociologies and Anthropologies Science Reviews · 19
Current Trends in Strategic Management: a Comparative Analysis of Swot and Soar Approaches
2023 · Pongsiri Kamkankaew · RMUTT GLOBAL BUSINESS ACCOUNTING AND FINANCE REVIEW · 18
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Preparing for Tomorrow's Challenges: Integrating Future Thinking into Crisis Management in Thai Higher Education
2023 · Phithagorn Thanitbenjasith, Pongsiri Kamkankaew · International Journal of Sociologies and Anthropologies Science Reviews · 14
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The Impact of Consumer Perceptions of Privacy and Security Risks on Re-purchasing Intention for Online Shopping in Chiang Mai Province, Thailand
2024 · Tiya Pilakaew, Phithagorn Thanitbenjasith, et al. · International Journal of Sociologies and Anthropologies Science Reviews · 10
Decoding, Connecting and Converting Cultural Understanding and Consumer Behavior: The Imperative of Applying Anthropology in Marketing Management
2023 · Pongsiri Kamkankaew, Chatcharawan Meesubthong, et al. · International Journal of Sociologies and Anthropologies Science Reviews · 10
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Assessing the Impact of Digital Celebrities and Content Marketing on TikTok's Impulse Purchases in Lampang, Thailand
2024 · Pongsiri Kamkankaew, Pojnicha Thongyoy, et al. · International Journal of Sociologies and Anthropologies Science Reviews · 9
From Clicks to Satisfaction: A Study on How Customer-Based Brand Equity Shapes Customer Satisfaction in Online Food Delivery Realm for Generation Z in Lampang Province, Thailand
2024 · Pongsiri Kamkankaew, Pojnicha Thongyoy, et al. · International Journal of Sociologies and Anthropologies Science Reviews · 8
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Deglobalization and Its Impact on Thai SMEs: Challenges, Opportunities, and Adaptation Strategies
2025 · Pongsiri Kamkankaew, Phithagorn Thanitbenjasith, et al. · International Journal of Sociologies and Anthropologies Science Reviews · 7
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Synergizing Thai Higher Education with Macro-marketing and Circular Economy Principles: A Paradigm Shift in Marketing Education for Sustainable Societal Progress
2023 · Pongsiri Kamkankaew, Phithagorn Thanitbenjasith · International Journal of Sociologies and Anthropologies Science Reviews · 4
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Pedagogic Excellence in Massified Higher Education: Strategies for Inclusive Business Teaching in Thai Universities
2024 · Pongsiri Kamkankaew, Phithagorn Thanitbenjasith, et al. · International Journal of Sociologies and Anthropologies Science Reviews · 3
Brand Trust, Perceived Quality, and Parental Decision-Making: A Study of International School Selection in Chiang Mai
2024 · Dhonlachat Lewis, Phithagorn Thanitbenjasith, et al. · International Journal of Sociologies and Anthropologies Science Reviews · 3
An Analysis of the Crowdfund Syndicates Sector in Thailand: Exploring the Influence of General and Specialized Human Capital on Fundraising Success for Lead Investors
2023 · Pongsiri Kamkankaew, Phithagorn Thanitbenjasith, et al. · International Journal of Sociologies and Anthropologies Science Reviews · 3
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A Stakeholder-oriented Sustainability Brand Management: an Introductory Review
2021 · Pongsiri Kamkankaew · Strategic Perspectives on Business and Marketing Management · 3
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The Construction of Corporate Social Responsibility through Productively Organizational Structures A Case Study in Thai SMEs
2020 · Pongsiri Kamkankaew, Phithagorn Thanitbenjasith, et al. · Academy of Entrepreneurship journal · 3
Beauty in Women's Marketing: Using Simone de Beauvoir’s Ideas for Sustainable Campaigns
2025 · Pongsiri Kamkankaew, Chatcharawan Meesubthong · International Journal of Sociologies and Anthropologies Science Reviews · 2
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An Empirical Study on the Technology Acceptance Model (TAM) of Meituan Application in Kunming, China
2023 · Zhen Pi Li, Pongsiri Kamkankaew, et al. · International Journal of Sociologies and Anthropologies Science Reviews · 2
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EF Standard English Test (EF SET)
2025 · Pongsiri Kamkankaew · Pasaa Paritat Journal · 1
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Understanding the Factors Influencing Generation X Consumers' Purchase Intention Towards Organic Vegetables in Chiang Mai: A Focus on Health Consciousness and Subjective Norms
2024 · Thiraphong Suksanniran, Phithagorn Thanitbenjasith, et al. · International Journal of Sociologies and Anthropologies Science Reviews · 1
The Impact of Marketing Mix on Generation Z's Mobile Phone Case Purchasing Decisions in Chiang Mai, Thailand
2024 · Suphatsawan Srikhamhaeng, Phithagorn Thanitbenjasith, et al. · International Journal of Sociologies and Anthropologies Science Reviews · 1
The Impact of Sociological Situations, Psychological and Psychological-Situational Characteristics on Curious in Foreign Languages Learning Behaviors of Secondary Students of the Northern British International School
2024 · Pongsiri Kamkankaew · Journal of Education and Learning Reviews · 1
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Impact Factors of the Marketing Mix in Deciding Whether Thai Tourism Travel to Chiang Dao District, Chiang Mai Province
2024 · Mayuree Kheawmai, Phithagorn Thanitbenjasith, et al. · International Journal of Sociologies and Anthropologies Science Reviews · 1
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Entrepreneurship Success Factors of Female Business Founders on Financial Sectors in Beijing, China
2023 · Lihong Jia, Pongsiri Kamkankaew, et al. · International Journal of Sociologies and Anthropologies Science Reviews · 1
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Investigating the endorsement of the technology acceptance model for mobile banking: The case of Lampang Province, Thailand
2022 · Sirikorn Srirojanakul, Pongsiri Kamkankaew · Journal of Management, Economics, and Industrial Organization · 1
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The conceptual scope of the role of leadership capacity and digital capacity on organisational performance in the success of a digital transformation
2021 · Pongsiri Kamkankaew, Chong Chongyosying, et al. · GIS Business · 1
Works count: 70
Citation count: 201
H-index: 9
I10-index: 8
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