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Kulachet Mongkol

Observed names: K. Mongkol, Mongkol, Kulachet, Mongkol, kulachet
ORCID: 0000-0002-6040-0087
Observed ORCID: 0000-0002-6040-0087
OpenAlex ID: A5043826965
The Critical Review of New Public Management Model and its Criticisms
2009 · Kulachet Mongkol · Research Journal of Business Management · 96
The power of human-like virtual-influencer-generated content: Impact on consumers’ willingness to follow and purchase intentions
2024 · Warinrampai Rungruangjit, Kulachet Mongkol, et al. · Computers in Human Behavior Reports · 55
Integrated Marketing Communication to Increase Brand Equity: The Case of a Thai Beverage Company
2014 · Kulachet Mongkol · International Journal of Trade Economics and Finance · 29
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The Impact of Dynamic Capabilities on the Performance of Thai Small and Medium Enterprises
2022 · Kulachet Mongkol · International Journal of Asian Business and Information Management · 18
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A Comparative Study of a Single Competitive Strategy and a Combination Approach for Enterprise Performance
2021 · Kulachet Mongkol · Polish Journal of Management Studies · 12
Forming purchase intention from the metaverse to the real world: A mixed-method study on metaverse experiential consumption values in digital fashion
2026 · Warinrampai Rungruangjit, Kulachet Mongkol, et al. · Journal of Retailing and Consumer Services · 9
The Influence Of Dynamic Capabilities On Performance Of Small And Medium Firms: The Case Of Thai SMES
2021 · Kulachet Mongkol · International journal of entrepreneurship · 7
Globalizing New Public Management: A Pilot Study from Thailand
2011 · K. Mongkol · Research Journal of Business Management · 6
The Future of Artificial Intelligence in Southeast Asia: The Case of Thailand
2022 · Kulachet Mongkol · Advances in finance, accounting, and economics book series · 4
Strategic Management Practices in Thailand
2021 · Kulachet Mongkol · Academy of strategic management journal/Academy of Strategic Management journal · 3
Is intervention effective after all
2010 · Kulachet Mongkol · 3
A Study of Design Management Guideline for Private Dog Park in Bangkok
2026 · Punramon Chulerk, Jitiporn Wongwatcharapaiboon, et al. · Journal of Architectural/Planning Research and Studies (JARS)
โมเดลความสัมพันธ์เชิงสาเหตุของภาพลักษณ์สถานีบริการน้ำมัน PTT Station
2022 · Klinprachum, Napat, Mongkol, Kulachet · The Journal of Pacific Institute of Management Science (Humanities and Social Science)
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โมเดลความสัมพันธ์เชิงสาเหตุของความสำเร็จของธุรกิจขนาดกลางและขนาดย่อม ในกรุงเทพมหานคร
2021 · Sutheerapong, Pinrutai, Mongkol, kulachet · The Journal of Pacific Institute of Management Science (Humanities and Social Science)
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การคาดการณ์อนาคตเชิงกลยุทธ์ภายใต้วิกฤต
2021 · Mongkol, Kulachet · MBA-KKU Journal
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Marketing Mix and Motivation Towards Purchasing Decisions on Sulwhasoo Facial Skin Products in the Bangkok Metropolitan Area
2020 · Uravasi Wattanavarangkul, อุรวศี วัฒนวรางกูร, et al.
Study of the Relationship Between Technology Acceptance, Risk Perception and Decisions to Use Qr Code Payments Through Smart Phones Among Consumers in Samut Prakan Province
2020 · Kanta Sangsak, กันตา แสงศักดิ์, et al.
Relationship Between Quality of Work Life and Organizational Commitment on Employee Loyalty to the Corporate Departments of Commercial Banks
2019 · Yapapan Charoenchansa, ญภาภัญ เจริญชันษา, et al.
The Factors Affecting Decision Making on Ordering Food Via the Line Man Application Among Consumers in Bangkok Metropolitan Area
2019 · Samanya Usarueangjarat, สมัญญา อุษาเรืองจรัส, et al.
Organization Communication Factors Related to Job Satisfaction Among Bank Employees.
2018 · Piyanuch Paleeta, ปิยะนุช พาลีตา, et al.
The Impacts of Thailand - Australia Free Trade Area (TAFTA) on automotive/ auto parts and accessories exporters in Thailand
2017 · Kulachet Mongkol · Asia-Pacific Journal of Science and Technology
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Implementing New Public Management in a Developing Country
2007 · Kulachet Mongkol
Works count: 23
Citation count: 244
H-index: 7
I10-index: 5
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