Author

Gary R. Holmes

Observed names: Gary Holmes, Gary R Holmes

Institution: University of North Texas at Dallas

Observed institutions: University of North Texas at Dallas, Drury University

OpenAlex ID: A5043933592

Exploring the relationship between celebrity endorser effects and advertising effectiveness

2008 · Clinton Amos, Gary Holmes, et al. · International Journal of Advertising · 900

A meta-analysis of consumer impulse buying

2013 · Clinton Amos, Gary R. Holmes, et al. · Journal of Retailing and Consumer Services · 555

Consumer reaction to new package design

2012 · Gary R. Holmes, Audhesh Paswan · Journal of Product & Brand Management · 58

Exploring Impact Philanthropy, Altruistic, Hedonic, and Egoistic Motivations to Support Animal Causes

2015 · Clinton Amos, Gary R. Holmes, et al. · Journal of Nonprofit & Public Sector Marketing · 20

An exploratory investigation into how socioeconomic attributes influence coupons redeeming intentions

2013 · Somjit Barat, Clinton Amos, et al. · Journal of Retailing and Consumer Services · 18

A Model for Reducing Health Care Employee Turnover

2010 · Paul Nowak, Gary Holmes, et al. · Journal of Hospital Marketing & Public Relations · 17

New Thinking on Antecedents to Successful CRM Campaigns: Consumer Acceptance of an Alliance

2013 · Carrie Trimble, Gary Holmes · Journal of Promotion Management · 14

Dealer loyalty and brand loyalty: United or divided?

2020 · Gary R. Holmes, Charles E. Pettijohn, et al. · Journal of Marketing Channels · 13

Symbolic visuals in advertising: The role of relevance.

2008 · Gary R. Holmes · University of North Texas Digital Library (University of North Texas) · 4

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New Package Design: Evaluation of Consumer Experience

2014 · Gary Holmes · Springer eBooks · 1

An Investigation of Match-Up Effects: Influential Sources of Fit and the Generative Role of Imagination

2013 · Gary R. Holmes, Nancy Spears, et al. · Journal of Current Issues & Research in Advertising · 1

Reverse Flow Logistics in Manufacturing Operations

2024 · Jeffrey Wendt, Gary Holmes · Association of Marketing Theory and Practice Conference (AMTP)

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Investigating Consumer Concept in a Niche Retail Market

2022 · Gary R Holmes, Clinton Amos, et al. · Journal of Applied Marketing Theory

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The Role of Consumer Self-Concept

2018 · Gary R. Holmes, Clinton Amos, et al. · Association of Marketing Theory and Practice Conference (AMTP)

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An Analysis of Marketing Student Perceptions of Proper Organizational Behaviors

2017 · Charles E. Pettijohn, Gary R. Holmes · Association of Marketing Theory and Practice Conference (AMTP)

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Marketing Students’ Attitudes Concerning Traditional Classroom Resources

2016 · Gary R. Holmes, Charles E. Pettijohn, et al. · Journal for Advancement of Marketing Education

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Advertising Relevance: Categorization and a Case for Scale Development

2014 · Gary R. Holmes, Nancy Spears · Developments in marketing science: proceedings of the Academy of Marketing Science

Exploring Impact Philanthropy, Altruistic, Hedonic, and Egoistic Motivations to Support Animal Causes

2014 · Clinton Amos, Gary R Holmes, et al. · Association of Marketing Theory and Practice Conference (AMTP)

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Works count: 18

Citation count: 1,601

H-index: 8

I10-index: 8