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Author

馬辛

Observed names: MA XIN, Xin Ma
Observed institution: University of Technology Malaysia
ORCID: 0009-0007-7371-6447
Observed ORCID: 0009-0007-7371-6447
OpenAlex ID: A5043988154
Understanding Sustainable Purchase and Avoidance Intentions in Green Influencer Marketing: The Role of Perceived Pressure and Consumer Reactance
2026 · Xin Ma, Min Xu, et al. · Sustainability · 3
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A Systematic Review on Factors Influencing Consumers’ Purchasing Decisions in Green Buildings
2025 · Universiti Teknologi Malaysia, CAI TINGJIA, et al. · Journal of Sustainability Science and Management · 1
PDF
A dual trust fusion recommendation framework for social commerce with PageRank and Markov steady state
2026 · Rongkun Gao, Xin Ma, et al. · Alexandria Engineering Journal
Collective Identity and Social Movements of VESPA Community
2010 · 馬辛 · 成功大學國際經營管理研究所碩士班學位論文
Works count: 4
Citation count: 3
H-index: 1
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