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Author

Neha Yadav

Institution: Flame University
ORCID: 0000-0003-1333-6032
Observed ORCID: 0000-0003-1333-6032
OpenAlex ID: A5044350455
Past, Present, and Future of Electronic Word of Mouth (EWOM)
2020 · Sanjeev Verma, Neha Yadav · Journal of Interactive Marketing · 411
eWOM, destination preference and consumer involvement – a stimulus-organism-response (SOR) lens
2021 · Neha Yadav, Sanjeev Verma, et al. · Tourism Review · 100
The diffusion of mobile payments: Profiling the adopters and non-adopters, Roger's way
2022 · Ganesh Dash, Kiran Sharma, et al. · Journal of Retailing and Consumer Services · 68
Online reviews towards reducing risk
2023 · Neha Yadav, Sanjeev Verma, et al. · Journal of Tourism Futures · 47
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“How I think, Who I am”—Role of social media influencers ( SMIs ) as change agents
2024 · Justin Paul, Khyati Jagani, et al. · Journal of Consumer Behaviour · 26
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An integrated measure of eWOM usefulness in the leisure travel: conceptualisation, scale development, and validation
2021 · Sanjeev Verma, Neha Yadav, et al. · Journal of Marketing Communications · 16
Motivated Consumer Innovativeness and Sustainable Fashion Choices: A Sequential Explanatory Study
2025 · Neha Yadav, Ganesh Dash, et al. · International Journal of Consumer Studies · 8
Uncovering retailer resistance: key barriers to sustained mobile payment adoption in the new normal
2025 · Raghukumari P.S., Harnesh Makhija, et al. · Journal of Systems and Information Technology · 4
“Why Don’t You Leave Me Alone?” Measuring Irritation with Online Behavioral Advertising on Social Media Platforms
2025 · Khyati Jagani, Neha Yadav, et al. · Journal of Promotion Management · 3
Sustainable travel behavior: insights from consumption values, reasoned action, and responsible practices in food waste management
2026 · Ganesh Dash, Neha Yadav, et al. · Asia Pacific Journal of Tourism Research · 2
Impact of Credit Card Incentives on Usage Pattern: An Application of Structural Equation Modeling
2024 · Ankita Chaturvedi, Neha Yadav, et al. · Advances in information security, privacy, and ethics book series · 1
Works count: 11
Citation count: 686
H-index: 7
I10-index: 6
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